Understanding what clients value, target market & segmentation

January 1, 1900

Often advisers promote the wrong thing and spread their net too widely. The next few chapters chapters focus on the importance of aligning your proposition and what you promote to what clients really need and want and organising your client focus to meet their needs best.

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In4mation Insights

in4mation insights is an internationally recognized firm in the marketing research and analytics field. Our senior leaders were the first to develop a number of methods and tools in use today, including Choice-based Conjoint, Latent Class, CBCA and MaxDiff Scaling. We have pioneered methods of Bayesian modeling in real time, the “common thread” across many of our offerings. Our unique capability of integrating internal customer, sales, and panel data with consumer surveys allows us to provide completely customized, business-focused insights at a total category level...

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

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Spotlight

In4mation Insights

in4mation insights is an internationally recognized firm in the marketing research and analytics field. Our senior leaders were the first to develop a number of methods and tools in use today, including Choice-based Conjoint, Latent Class, CBCA and MaxDiff Scaling. We have pioneered methods of Bayesian modeling in real time, the “common thread” across many of our offerings. Our unique capability of integrating internal customer, sales, and panel data with consumer surveys allows us to provide completely customized, business-focused insights at a total category level...

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