What Is The Best Campaign You've Ever Run? | Account-Based Marketing Explained

April 26, 2018

A few weeks back, we hosted our first ever Account-Based Marketing Meetup at Drift. Our goal was to bring together some of Boston's top marketing minds so we could talk about ABM best practices, and share examples of ABM campaigns that were driving results. Before things kicked off, we thought it'd be fun to ask our panel of five ABM experts a few questions and record their answers.

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Marketing Association

Our goal is to champion the practice of professional marketing and the role of marketers in building a better New Zealand. We employ the most innovative talent in the industry. People who have an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers in turn, creating meaningful experiences while driving business results.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 03, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

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ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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Spotlight

Marketing Association

Our goal is to champion the practice of professional marketing and the role of marketers in building a better New Zealand. We employ the most innovative talent in the industry. People who have an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers in turn, creating meaningful experiences while driving business results.

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