What Keeps You Up At Night About ABM? | Account-Based Marketing Explained

A few weeks back, we hosted our first ever Account-Based Marketing Meetup at Drift. Our goal was to bring together some of Boston's top marketing minds so we could talk about ABM best practices, and share examples of ABM campaigns that were driving results.

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MoData

MoData uses Artificial Intelligence to help high growth B2B enterprises accelerate Revenue acquisition, conversion and retention.We are fundamentally changing the way companies plan and execute their sales and marketing strategies. Our products empower sales and marketing executives to make real difference to company’s top line with modules like Account Based Marketing / Sales.

OTHER VIDEOS

A Sales Reps' Two Tips for a Positive Customer Experience

video | September 22, 2022

In this #conversationstarters podcast clip, Trent Mosley, a strategic account executive at DataGrail, shares his top two tips for delivering a positive customer experience. Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves....

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Leadership Trends: Customer Experience

video | September 23, 2022

The goal of creating an exceptional customer experience isn’t new, but organizations are now making it happen in unprecedented ways. Watch this video to explore the top CX trends and what they mean for various people and roles within your organization. See how you can connect your entire business to focus on giving customers more value, while driving sustainability and positive corporate impact....

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Rockstar Moments: ABM Customer Journey

video | September 28, 2022

See Overdrive CEO Harry Gold map and visualize a complete ABM customer journey from banner ads, through nurture, all the way to close....

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How to Use ZoomInfo to Build Your Go-To-Market Strategy

video | September 22, 2022

Ben Salzman, Senior Vice President of Special Projects, ZoomInfo, delivers his talk at HubSpot's Inbound Conference, detailing how you can utilize ZoomInfo to build your go-to-market strategy....

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Spotlight

MoData

MoData uses Artificial Intelligence to help high growth B2B enterprises accelerate Revenue acquisition, conversion and retention.We are fundamentally changing the way companies plan and execute their sales and marketing strategies. Our products empower sales and marketing executives to make real difference to company’s top line with modules like Account Based Marketing / Sales.

Events