.

EVENTS

home.aspx
   
INBOUND 2020
INBOUND 2020
September 22-23, 2020
INBOUND's digital experience (and thus content catalog) will be different from years past. From international friendly time zone-based sessions and audio-only sessions when your eyes need a break, to Speaker office hours for 1:1 mentorship, we've got content for multiple styles of learning. ...

MarTech East 2020
MARTECH EAST 2020
October 06-08, 2020
Being a marketer today is harder than ever. And more exciting, too! Strategy and execution are table stakes. Hiring talent and managing teams, finding and implementing new solutions, selling up and demonstrating results are integral to successful marketing. Email, marketing automation, SEO, advertis...

CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020
CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020
October 13-16, 2020
Join us for the one event where you can learn to create epic content marketing and network with some of the brightest in the business. You want to build your team, systems and processes, and focus on your personal skills.

B2B FORUM 2020
B2B FORUM 2020
November 03-06, 2020
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus, creative networking, shenanigans, and marketers...

B2B Marketing Exchange
B2B MARKETING EXCHANGE
February 24-26, 2021
Escape the February chill in sunny Scottsdale, Arizona, where the Demand Gen Report will host the always-popular B2B Marketing Exchange conference. Over three days, you’ll hear from top thought leaders in B2B sales, demand generation, and content marketing. Hear detailed accounts of real-world...

TOPO Summit
TOPO SUMMIT
April 14-15, 2021
Marketing and Sales teams will be able to take back actionable content to implement in their own organization. Every session provides a deep dive on the key dynamics that drive revenue growth, including go-to-market strategy, process, plays, organization, metrics, and technology stack.

SPOTLIGHT

Buyers are not paying any attention to brands that don’t offer high-value content + engagement experiences across marketing channels. The time for innovation is now! During this webinar, we will explore how savvy sales + marketing teams can leverage demand innovation for valued accounts [DIVA]

AUG 11, 2020 | 10:00 AM - 11:00 AM
ATTRIBUTION RECAP: WHAT 2020 TAUGHT US AS WE STRATEGIZE FOR 2021
This has been a unique and unexpected year that has called upon marketers to understand their business on a deeper level. With the complexities of today's B2B buyer journey, multi-touch attribution is needed now, more than ever, to provide key insights and revenue data which can be crucial in st...
AUG 13, 2020 | 2 PM
HOW TO MAKE MARKETING MEMORABLE: SEPARATING SCIENCE FROM SCIENCE FICTION
The reason you create marketing materials is to influence your buyers' decisions. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can't hope to influence those decisions if your messages and content aren't memo...
AUG 18, 2020 | 2:00 PM
DEMAND GEN: LEVERAGE THE COMBO OF SEARCH AND SOCIAL
In this webinar, Jason Miller, former head of content at LinkedIn and former head of brand at Microsoft, shares a playbook for leveraging the powerhouse combination of search and social to drive demand generation. Using LinkedIn an often-underutilized yet powerful marketing tool for B2B organization...
AUG 18, 2020 | 2 pm
HOW TO DRIVE REVENUE THROUGH RETENTION MARKETING & SALES ENABLEMENT
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing, to enable...
AUG 20, 2020 | 2:00pm
USING LINKEDIN’S MARKETING TOOLS TO PROMOTE YOUR BUSINESS
When you’re wearing multiple hats you need to be resourceful with your marketing strategy. Now more than ever businesses need free tools to grow their business. Did you know that LinkedIn offers a suite of organic and paid marketing tools? Pairing these together is key to amplifying your brand...
AUG 27, 2020 | 2 PM
SECRET INGREDIENT FOR REVENUE GROWTH: INSIDE NEW RESEARCH ON HOW COMPANIES ARE LEVERAGING INTENT DATA FOR COMPETITIVE ADVANTAGE ACROSS SALES & MARKETING
This webcast will offer a deep dive into brand new research from Demand Gen Report around how companies are quickly advancing from experimenting with intent data to making it an integral part of their holistic revenue strategies. In addition to sharing the survey findings, the webcast will provide a...
SEP 02, 2020 | 10 - 11AM
SALES MARKETING ABM OUTSIDE THE BOX
Buyers are not paying any attention to brands that don’t offer high-value content + engagement experiences across marketing channels. The time for innovation is now! During this webinar, we will explore how savvy sales + marketing teams can leverage demand innovation for valued accounts [DIVA]...
SEP 16, 2020 | 2:00pm
ESSENTIAL STRATEGIES FOR TARGETING ON LINKEDIN
With more than 690M members in more than 200 countries/territories, LinkedIn is home to the world’s largest professional network. Determining how to reach the right audience within this network can be challenging, yet critical for success. Join this webinar where LinkedIn targeting experts, Ha...
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...