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EVENTS

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Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

Wells Fargo TMT Summit 2019
WELLS FARGO TMT SUMMIT 2019
December 02-04, 2019
This event is intended for clients of Wells Fargo and its subsidiaries (including Wells Fargo Securities, Wells Fargo Advisors, and Abbot Downing) who received this invitation directly from their Wells Fargo contact, or individuals expressly invited by a Wells Fargo Securities research analyst. Any ...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Multicultural Marketing & Diversity
MULTICULTURAL MARKETING & DIVERSITY
December 05-05, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Triblio ABM Tour
TRIBLIO ABM TOUR
December 05-05, 2019
As a B2B marketer, you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but how do you reach target accounts at the right time with the right messaging? Join Triblio’s Andrew Mahr and Bombora’s Nirosha Methananda for a happy hour to cha...

SiriusDecisions 2019 Technology Exchange
SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE
December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

Influencer Marketing
INFLUENCER MARKETING
December 10-10, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

SiriusDecisions Technology Exchange
SIRIUSDECISIONS TECHNOLOGY EXCHANGE
December 10-11, 2019
Technology investment is a hot topic for our audience, and high-performing companies are spending more, giving them a clear advantage over their slower-growing peers: The results of SiriusDecisions’ 2018 CMO study show that nearly 60 percent of marketing leaders consider the implementation of ...

Global Growth Marketing Conference 2019
GLOBAL GROWTH MARKETING CONFERENCE 2019
December 10-11, 2019
B2B & Enterprise Growth
- B2B Growth Strategies & Channels for 2019
- Sales Enablement & Account Based Marketing
- C-level Growth Perspective (VP Growth, CMO, CEO)
- Building an Enterprise Growth Team
- Next Generation Tools to Unlock Customer Insights<...

Account-Based Marketing Certification & Mentoring Program
ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM
December 10-11, 2019
You already know that Account-Based Marketing is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of leadersh...

ITSMA Account-Based Marketing Certification & Mentoring Program – Kickoff Workshop
ITSMA ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM – KICKOFF WORKSHOP
December 10-11, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of le...

Global Growth Marketing Conference
GLOBAL GROWTH MARKETING CONFERENCE
December 10-11, 2019
Growth Marketing Conference is the leading, globally-focused event for B2B and B2C growth marketers. We host world-class thought leader speakers and workshop instructors to teach 2,000+ attendees the actionable, no-nonsense growth strategies and tactics that drive rapid, cost-effective, and sustaina...

B2B Marketing Exchange 2020
B2B MARKETING EXCHANGE 2020
February 23-26, 2020
B2BMX brings together six tracks for over 100 sessions covering topics such as ABM, Content, Demand Gen, Digital Strategy, Channel Marketing, and Sales Enablement.

The B2B Marketing Exchange 2020
THE B2B MARKETING EXCHANGE 2020
February 24-26, 2020
The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company.

ABM INNOVATION SUMMIT 2020
ABM INNOVATION SUMMIT 2020
March 17-18, 2020
Account-Based Marketing has quickly been established as an essential part of a B2B marketing and sales strategy, but the next chapter in ABM is yet unwritten. Ready to move ABM beyond pilot programs and generate massive results across all of your marketing and sales programs?

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

SPOTLIGHT

Helperful is a digital marketing agency located in Atlanta, GA. We help companies that sell products and services to nonprofit organizations improve their inbound lead generation, develop brand awareness in the nonprofit space, and increase their organic search engine rankings.

NOV 21, 2019 | 12:00 pm - 12:30 pm
ABM OPTIMIZATION AND SCALE: 3 COMMON ABM PITFALLS AND HOW TO RECOVER FROM THEM
ITSMA’s Rob Leavitt, SVP, Consulting, is teaming up with Demandbase as part of their ABM Unleashed Virtual Experience, a three-day event offering on-demand webcasts on topics under three main themes: ABM Ecosystem, ABM Alignment and Measurement, and ABM Optimization and Scale. Rob will be part...
NOV 21, 2019 | 12:00 PM
A NEW APPROACH TO OPTIMIZING THE ACCOUNT-BASED MARKETING AND SALES REVENUE ENGINE
The SiriusDecisions Demand Unit Waterfall is a model designed to help b-to-b organizations better understand and track the account and contact activity within their current and prospective accounts. The Demand Unit Waterfall is particularly relevant to account-based marketing (ABM) as it provides a ...
NOV 26, 2019 | 8:30 p.m.
OPTIMIZE YOUR MARKETING MIX TO IMPROVE DEMAND GENERATION
Which content types and calls-to-action (CTAs) to use in marketing campaigns to capture and keep buyer attention and maximize conversion rates. Which marketing channels drive top-of-funnel interest and those that increase conversion rates across the marketing funnel. How to design targeted campaigns...
NOV 27, 2019 | 2:00 pm-3:00 pm
WHY PODCASTING IS THE ULTIMATE ABM STRATEGY
ABM has taken the world by storm, helping brands to identify and target the most important key accounts that will lead to success and growth. But there is still one area that existing ABM solutions have failed to solve: Engagement. Identifying the right accounts does no good if they can’t actu...
DEC 04, 2019 | 11AM
THE 8 BIGGEST MISTAKES OF ABM PROFESSIONALS AND HOW TO AVOID THEM
B2B marketers are constantly looking for the best way to achieve their marketing goals and therefore increase sales. Account-Based Marketing is a targeted approach dedicated to strategic accounts. It consists of focusing marketing and sales resources on a defined set of target key accounts and devel...
DEC 04, 2019 | 11:00
5 TOP TIPS FOR BUILDING AN INTEGRATED ABM DIGITAL STRATEGY
In this webinar, you will walk away with:
- An understanding of the challenges of setting up ABM programs when integrating digital tactics
- How to use a multi-channel strategy to maximise pipeline generation and ROI within target accounts
- Proven examples of how to optimise pe...
DEC 05, 2019 | 1:00 pm - 2:00 pm
MOVING TO ABM MATURITY: ITSMA & ABM LEADERSHIP ALLIANCE 2019 ABM BENCHMARK STUDY
The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact? Beginning in 2017, ...
DEC 05, 2019 | 10AM - 11AM
MOVING TO ABM MATURITY
The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact.
DEC 10, 2019 | 11:30 PM IST
HOW TO DEVELOP YOUR ABM STRATEGY IN HEALTHCARE & LIFE SCIENCES
How B2B Healthcare & Life Sciences (HLS) organizations build and grow customer relationships is rapidly evolving. Today, more than 53% of physician outreach now takes place digitally or indirectly. The recent shift from direct to digital as the primary source of buyer engagement has made it crit...
DEC 13, 2019 | 2:00 PM
IT’S NOT ABM IT’S JUST GOOD MARKETING
Account based marketing has emerged as the cure-all for what ails your demand generation strategy. But really, ABM is all about targeting the right accounts at the right time. And to be honest we just think that’s good marketing.
DEC 16, 2019 | 3:00pm
ABM AND MARTECH WITH DEMANDBASE
Demand Metric recently partnered with Demandbase to better understand the marketing technology stack challenges B2B firms face as they execute an account-based marketing (ABM) strategy. Join Chief Analyst Jerry Rackley and John Dering from Demandbase as they share actionable insights and the results...
JAN 22, 2020 | 10am
MARKETING TECH TRENDS FOR 2019
Join leading marketers from Segment, Madkudu, Outreach, G2Crowd, and Intercom for a panel discussion on our picks for the best marketing tech of 2019 and how to choose and implement them.
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...