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EVENTS

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How to Have the Best B2B Approach in Product by Google PM
HOW TO HAVE THE BEST B2B APPROACH IN PRODUCT BY GOOGLE PM
November 28-28, 2018
My topic centers around challenges that I've either experienced or seen during my career when B2C tactics, strategies, or hot trends have been applied to B2B product management unsuccessfully. I find learning from failures to be particularly interesting.

Customer-Focused Email Marketing Content & Campaigns
CUSTOMER-FOCUSED EMAIL MARKETING CONTENT & CAMPAIGNS
November 28-28, 2018
Harness The Latest Tools, Technologies, AI & Automation Innovations, Maximise Customer Engagement With Compelling Content Formats, Drive Revenue With Advanced Personalisation, Targeting & Data Segmentation Strategies & Boost Deliverability & Email ROI, We gather senior-level, brand-s...

B2B Committee and After Hours Networking Reception
B2B COMMITTEE AND AFTER HOURS NETWORKING RECEPTION
December 04-04, 2018
The team that runs LinkedIn’s B2B Marketing Trends Series will share their thoughts and contrarian takes on what ideas worked in 2018 and what ideas will shape the future of B2B marketing in 2019 and beyond. Join us for the B2B Committee's first-ever After Hours reception. To kick off the ...

BRAND SUMMIT
BRAND SUMMIT
December 10-12, 2018
The digital media ecosystem has its problems, and it’s been a year when brands have decided to take matters into their own hands. From figuring out what to do themselves to what should be left to partners, to taking a harder look at their media spend and demanding better metrics from platforms...

INNOVATION AND GROWTH STARTS HERE
INNOVATION AND GROWTH STARTS HERE
December 11-13, 2018
Learn real-world strategies and tactics for supercharging your growth, straight from industry leaders who’ve moved the growth needle at big brands like Google, Microsoft, Facebook, IBM, Reddit, Linkedin, and Slack. High-Powered Networking Get on a first-name basis with Fortune 500 leaders, ser...

B2B Marketing MASTERMIND
B2B MARKETING MASTERMIND
December 26-26, 2018
Would you like your very own personal board of directors focused on making you the best version of yourself? That is what participating in a mastermind course feels like. This group supports YOU towards becoming the best version of yourself. Think of it as part learning, part coaching and a large me...

EMAIL MARKETING CONFERENCE
EMAIL MARKETING CONFERENCE
January 05-05, 2019
We’ve created four tracks so that every role on the marketing team can benefit from Mailcon, from your marketing email content manager to your data scientist. Each person can choose which track to attend based on the speaker and the topic that most interests them.

Leading the Marketing Planning Initiative
LEADING THE MARKETING PLANNING INITIATIVE
January 31-01, 2019
A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan it’s a very powerful tool but all too often, it is a tool that is either underutiliz...

 B2B Marketing Exchange
B2B MARKETING EXCHANGE
February 25-27, 2019
Since our inception, the B2B Marketing Exchange has had one mission: to empower our community by spotlighting all that’s new in B2B. Held right after the New Year, the event is designed to get you and your team not only inspired but prepared to tackle the latest trends, market conditions and b...

Marketing Show North
MARKETING SHOW NORTH
February 27-28, 2019
Over a hundred years separated the first direct mail campaign and the first commercially-driven mass email. By contrast, the last five years have witnessed the emergence of big data, iBeacons, chatbots, drones, artificial intelligence, influencer marketing, virtual and augmented reality, voice and v...

THE ABM INNOVATION SUMMIT
THE ABM INNOVATION SUMMIT
March 14-15, 2019
Although everyone is talking about Account-Based Marketing, many marketers are barely scratching the surface of it. With new technologies like AI redefining what’s possible, it’s time to move beyond pilot programs, turn ABM loose and go all in. With a focus on real-life case studies and ...

B2B Marketing Expo 2019 EUROPE
B2B MARKETING EXPO 2019 EUROPE'S BIGGEST MARKETING EVENT OF ITS KIND
March 27-28, 2019
B2B Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing.

International Search Summit
INTERNATIONAL SEARCH SUMMIT
April 01-01, 2019
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online ma...

CONTENT MARKETING CONFERENCE
CONTENT MARKETING CONFERENCE
April 16-19, 2019
Content marketing is evolving. It’s not how much content we create that matters. It’s who creates it, and how it helps us make life better, smarter, and more fun. CMO’s are becoming CEO’s, guiding business the new way. Personalization at scale is within reach, thanks to artif...

Demand Generation @Grant Thornton
DEMAND GENERATION @GRANT THORNTON
April 24-24, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

Content Marketing
CONTENT MARKETING
April 30-30, 2019
Creating quality content for the right audience and publishing it on the right platform is a priority for today's marketers.to learn how you can organize a content marketing team, develop a strategy, and measure ROI. Then, browse the curated list of resources below the video for a deeper dive in...

B2B Online
B2B ONLINE
April 30-01, 2019
B2B Online is the original and leading conference for e-commerce, digital and marketing executives from America’s leading manufacturers and distributors. Going into our 6th year, we’re dedicated to providing you with the tools you need to create a world-class omnichannel experience.

Integrated Marketing
INTEGRATED MARKETING
May 02-02, 2019
"ANA Committees offer an excellent chance to network while also hearing exciting things happening across the different industries which can make us all better."

THE DIGITAL MARKETING CONFERENCE FOR
MANUFACTURERS AND DISTRIBUTORS
THE DIGITAL MARKETING CONFERENCE FOR MANUFACTURERS AND DISTRIBUTORS
May 14-16, 2019
B2B Online is the interactive event for eCommerce, digital and marketing executives from America’s leading manufacturers and distributors. In May, we’ll bring together 900+ executives to develop the tools they need to power innovative, future-looking omini-channel experiences for their c...

Sponsorship & Event Marketing
SPONSORSHIP & EVENT MARKETING
May 23-23, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Influencer Marketing
INFLUENCER MARKETING
September 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Sales and Marketing Alignment
SALES AND MARKETING ALIGNMENT
September 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Marketing Futures
MARKETING FUTURES
September 17-17, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

Brand Management
BRAND MANAGEMENT
September 18-18, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

SPOTLIGHT

Demand generation is a B2B marketing discipline designed to create interest in products and services that result in greater sales pipeline opportunities and revenue. B2B demand generation is experiencing a shift away from lead quantity being considered a key metric. Registrations accepted without lo

NOV 28, 2018 | 1:00 pm
ENGAGING MILLENNIALS WITH INFLUENCERS, SOCIAL, AND PR TACTICS
In a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program “Know Your Beer”. Learn three ways to effectively cut through the clutter and make Millennials think differently about your b...
NOV 28, 2018 | 2:00 PM
THE ANATOMY OF GREAT SALES ENABLEMENT
A Sales Enablement program can be the key to higher win rates and greater productivity. However, all effective Sales Enablement programs have a lot of moving pieces. To achieve a sustainable and successful program, all of the pieces must be working in harmony.
DEC 05, 2018
UPDATING YOUR LOGISTICS BRAND FOR THE DIGITAL WORLD
By 2020, about half the workforce will be millennials - this is the generation that grew up alongside technology. Yet the logistics sector is lagging SIGNIFICANTLY when it comes to marketing and branding for this generation. Once considered vapid and unnecessary, social media has become the number o...
DEC 05, 2018 | 3:00 PM
THE RISE, FALL, AND RISE OF MARKETING TECHNOLOGY
Recent Gartner research shows that marketing technology on average is consuming 22% of enterprise marketers’ budgets on par with media, people and services. Yet, other research reveals that only 15% of marketers consider themselves among the “most successful marketers” using match ...
DEC 05, 2018 | 3:00pm
B2B WEBINAR SERIES WITH STEIN IAS
Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics surrounding the advertising & marketing industry. Webinars are complimentary for ANA members.  Webinar Series are listed below by topic and a chronological listing of all webinars...
DEC 13, 2018 | 12:00 PM
MARKETING INTELLIGENCE FOR A NEW AGE
Consumers are exposed to thousands of messages a day. To cut through that clutter, you need real-time intelligence to connect your marketing to the people that matter and to deliver the right messages across channels and devices. But how? Join Visual IQ’s CMO, Wayne St. Amand to learn about ho...
DEC 13, 2018 | 12:00
INFLUENCERS OUTREACH AND EARNED MEDIA
They have the audience. We have the message. But how do we get onto their platform? How do we get mentions and links? How do we even get their attention? Communications expert, Gini Dietrich, will share her top tactics and tips for earning placement with media websites and blogs. She's a search-...
DEC 19, 2018 | 3:00 PM
THE TRENDS SHAPING B2B MARKETING IN 2019 (B2B WEBINAR SERIES)
From digital transformation to customer journey and everything in between, B2B marketing has come a long way over the past few years. Stefan Tornquist, VP, Research reveals the most important developments, trends, and innovations in B2B marketing that you need to know about in the coming year
JAN 09, 2019 | 3:00pm
B2B WEBINAR SERIES
There are many powerful tech tools at B2B marketers' disposal, but success is less about these vehicles and more about the message that's delivered. While there are many rational elements involved in a business relationship, "feelings" ultimately drive B2B decisions. To better unde...
FEB 06, 2019 | 3:00 PM
DEMAND GENERATION (B2B MARKETING SERIES)
Demand generation is a B2B marketing discipline designed to create interest in products and services that result in greater sales pipeline opportunities and revenue. B2B demand generation is experiencing a shift away from lead quantity being considered a key metric. Registrations accepted without lo...
APR 03, 2019 | 3:00 PM
ACCOUNT-BASED MARKETING (B2B MARKETING SERIES)
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Registrations accepted without login are s...
MAY 01, 2019 | 3:00pm
SALES AND MARKETING ALIGNMENT (B2B MARKETING SERIES)
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...