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EVENTS

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B2B Marketing Exchange 2020
B2B MARKETING EXCHANGE 2020
February 24-26, 2020
A new decade is upon us, which means it’s time for B2B marketers to leave the tactics that didn’t work behind them and think of new ways to develop killer content and experiences. If you’re looking for some inspiration, check out this collection of resolutions from Slalom‘s T...

ABM INNOVATION SUMMIT 2020
ABM INNOVATION SUMMIT 2020
March 17-18, 2020
Account-Based Marketing has quickly been established as an essential part of a B2B marketing and sales strategy, but the next chapter in ABM is yet unwritten. Ready to move ABM beyond pilot programs and generate massive results across all of your marketing and sales programs?

Adobe Summit 2020
ADOBE SUMMIT 2020
March 29-02, 2020
Join us at Adobe Summit and discover strategies to transform your business and deliver personal and engaging customer experiences.

Content Marketing Expo 2020
CONTENT MARKETING EXPO 2020
April 01-03, 2020
Content Marketing Expo is going to be held in Tokyo Big Sight, Koto, Japan starting from 01 April. It would be a 3 days business Trade Show organized by Reed Exhibitions Japan Limited focusing on the companies news, products and services of Business Services industry.

Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

The MarTech Conference 2020
THE MARTECH CONFERENCE 2020
April 15-17, 2020
Marketing. Technology. Management. Three previously siloed disciplines, now converging. As you travel along the path toward digital transformation, re-examining your professional identity, role, and responsibilities, you realize that your situation and experience set you apart. You’re operatin...

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

2020 ANA Masters of B2B Marketing Conference
2020 ANA MASTERS OF B2B MARKETING CONFERENCE
May 12-20, 2020
The only event that’s all B2B, all the time. The ANA Masters of B2B Marketing Conference, is programmed to inform, empower and connect you with top industry brands leaders who will share insights and advice on the latest B2B developments. Get smarter about the hottest topics including ABM, cus...

Confab
CONFAB
May 17-20, 2020
Why does Confab sell out every year? See for yourself in 2020. From UX to storytelling, accessibility to structure, Confab brings together those who are committed to making content more useful and usable. Come find your people at Confab.

Gartner Marketing Symposium/Xpo 2020
GARTNER MARKETING SYMPOSIUM/XPO 2020
May 18-20, 2020
Your destination for marketing excellence, strategy and innovation. Drive your marketing vision, communicate your strategy and lead with confidence. Gain critical insights to navigate global/local market changes and socioeconomic shifts. Deliver an exceptional customer experience across all channels...

B2B Marketing Ignite USA 2020
B2B MARKETING IGNITE USA 2020
May 27-28, 2020
Since 2016, B2B Marketing Ignite has become an international B2B phenomenon, firing-up 1300+ B2B marketers every summer in London. Now we’re bringing this uniquely loved event to Chicago for two trail-blazing days of B2B marketing strategy, inspiration, actionable takeaways and networking.

Gartner Marketing Symposium/Xpo San Diego 2020
GARTNER MARKETING SYMPOSIUM/XPO SAN DIEGO 2020
June 01-03, 2020
Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for: CMOs and marketing executives str...

Gartner Customer Experience & Technologies Summit
GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT
June 08-09, 2020
Customer experience (CX) management is at the top of CEOs’ agenda and the core part of organization’s digital transformation program. Leaders across every part of the organization are claiming to place experience at the center of their strategies, but very often the perceptions of &ldquo...

Gartner Customer Experience & Technologies Summit Sydney
GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT SYDNEY
June 16-17, 2020
The "everything customer" or "everything citizen" requires conflicting things at the same time: to be treated like everybody else but served on their own unique terms, to be connected yet sometimes left alone. While technology is achieving this demand, you need to transform your ...

B2B Marketing Ignite London 2020
B2B MARKETING IGNITE LONDON 2020
June 23-23, 2020
The scalability of Account-Based Marketing (ABM) means you can practice this strategy on a budget of nearly any size. The key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small bud...

CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020
CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020
October 13-16, 2020
Join us for the one event where you can learn to create epic content marketing and network with some of the brightest in the business. You want to build your team, systems and processes, and focus on your personal skills.

SPOTLIGHT

A data-driven approach is the foundation of every successful marketing campaign.Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B and Kerranna Williamson,

FEB 18, 2020 | 2:00pm
INCORPORATING CONVERSATIONAL MARKETING INTO AN ABM STRATEGY
There were two topics that we heard a TON about in 2019 & 2020: ABM and Conversational Marketing. In this introductory session of ABM series we’ll be going over exactly what ABM and Conversational Marketing are, and why you need them intertwined to create a winning strategy.
FEB 19, 2020 | 1:00 PM - 2:00 PM
BILLION DOLLAR BLINDNESS: WHY YOU’RE MISSING SIGNIFICANT REVENUE OPPORTUNITY IN BOTH MARKETING & SALES AND WHAT TO DO ABOUT IT
In this webinar you will discover how much demand really exists in your market and how to lay out a clear approach for maximizing revenue capture. Using the latest intent data and AI-driven technologies, learn how teams can transform their productivity and yields from a market, an ICP or set of name...
FEB 20, 2020 | 1:30 pm
OPTIMIZE YOUR B2B MARKETING EFFORTS 2020
A data-driven approach is the foundation of every successful marketing campaign.Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B and Kerranna Williamson, Product ...
FEB 20, 2020 | 1:30 pm
OPTIMIZE YOUR B2B MARKETING EFFORTS
A data-driven approach is the foundation of every successful marketing campaign.Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B; and Kerranna Williamson, Product...
FEB 20, 2020 | 1:30 pm
OPTIMIZE YOUR B2B MARKETING EFFORT
A data-driven approach is the foundation of every successful marketing campaign.Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B and Kerranna Williamson, Product ...
FEB 25, 2020 | 10 - 11AM
OPTIMIZE YOUR ABM STRATEGY WITH AUTOMATED ADVERTISING
Now you can automate your advertising and marketing with the most relevant audiences based on CRM updates, recent offsite intent, website engagement or other attributes specific to your business objectives. Automated Advertising is enabled through Dynamic Audiences and allows marketers to Automatica...
FEB 25, 2020 | 9.00-10.00
BUILD RELATIONSHIPS THROUGH ABM TO DRIVE SALES
ABM is a highly targeted form of marketing. The method is based on you adapting campaigns and content to very specific companies or industries. That way you don't have to just aim wide and hope to hit something. This webinar introduces you to several different Account Based Marketing tactics. Yo...
MAR 05, 2020 | 2:00 pm-3:00 pm
HOW AI CAN FIND OPPORTUNITIES AND SHORTEN YOUR SALES CYCLES
It’s no secret that marketing and sales don’t always get along. From defining and ranking prospects, leads, opportunities, accounts, and more, there’s no shortage of points of disagreement, and sometimes it can seem hopeless to resolve them. Thankfully, you don’t have to hire...
MAR 05, 2020 | 1 p.m.
TREND 8: SALES AND MARKETING SYNERGY
Sales and marketing are on the same team now more than ever before with a huge focus on sales enablement, sales content, ABM. Some companies have even moved to a revenue operations model, and aligned marketing and sales KPIs. Marketing is looking at the full funnel and all conversion rates so sales ...
MAR 05, 2020 | 12pm
THE ABCS OF ABM: 5 STEPS TO LAUNCHING AN ABM STRATEGY
It’s a smart move. Account-based marketing focuses resources on landing high-value accounts, bringing marketing and sales together to generate up to 55% more pipeline.In this webinar, featuring Jessica Legg, Senior ABM Strategist at PMG, we’ll discuss,ABM basics and whether or not it&rsq...
MAR 10, 2020 | 2:00pm
WE HAVE LIFTOFF: GETTING YOUR ABM CAMPAIGN OFF THE GROUND
Now that you’ve learned about the importance of using ABM and Conversational Marketing hand-in-hand, we’re going to deep dive into how to create your ABM campaign. We’ll work from the top down, covering how to structure your ABM strategy, how you should think about segmentation, an...
MAR 26, 2020 | 1:00 PM-2:00 PM
WHAT'S AHEAD FOR ABM IN 2020?
Account-based marketing (ABM) is becoming the way marketing gets done, with B2B demand generation efforts focusing predominantly on accounts, not leads. In fact, ABM now involves more than just marketing. It encompasses every aspect of creating long-term customer relationships and differentiated cus...
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...