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EVENTS

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How will B2B Marketers Succeed in a Fast-Changing World
HOW WILL B2B MARKETERS SUCCEED IN A FAST-CHANGING WORLD
January 31-31, 2019
On 31st January 2019, Fujitsu and ITSMA are joining forces to co-create a joint vision for the future of B2B marketing using the latest research and insight into Changing needs and preferences of buyers and decision-makers. Emerging talent and organization strategies adopted by marketing leaders Rap...

Leading the Marketing Planning Initiative
LEADING THE MARKETING PLANNING INITIATIVE
January 31-01, 2019
A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan it’s a very powerful tool but all too often, it is a tool that is either underutiliz...

Integrated Marketing
INTEGRATED MARKETING
February 13-13, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

TAKE A CLOSER LOOK AT YOUR ABM STRATEGY
TAKE A CLOSER LOOK AT YOUR ABM STRATEGY
February 13-13, 2019
You’re invited to take a closer look at your ABM strategy. When it comes to ABM, the learning and growing never stops, so we want to bring you the best of the best when it comes to practical ABM advice. No matter your ABM maturity or where you are on your journey, you’ll take back tactic...

B2B West Committee
B2B WEST COMMITTEE
February 21-21, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

 B2B Marketing Exchange
B2B MARKETING EXCHANGE
February 25-27, 2019
Since our inception, the B2B Marketing Exchange has had one mission: to empower our community by spotlighting all that’s new in B2B. Held right after the New Year, the event is designed to get you and your team not only inspired but prepared to tackle the latest trends, market conditions and b...

 B2B Committee Sales and Marketing Alignment
B2B COMMITTEE SALES AND MARKETING ALIGNMENT
February 26-26, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Marketing Show North
MARKETING SHOW NORTH
February 27-28, 2019
Over a hundred years separated the first direct mail campaign and the first commercially-driven mass email. By contrast, the last five years have witnessed the emergence of big data, iBeacons, chatbots, drones, artificial intelligence, influencer marketing, virtual and augmented reality, voice and v...

Experiential Marketing
EXPERIENTIAL MARKETING
March 06-06, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

2019 Sales Leadership Intensive
2019 SALES LEADERSHIP INTENSIVE
March 12-12, 2019
In today's business climate, you must get every possible efficiency, effort, and effectiveness from your sales force.  Whether you have 3 salespeople or 3,000, an underachieving team or a sales force that performs well,  the competencies necessary to transform your sales force into a c...

THE ABM INNOVATION SUMMIT
THE ABM INNOVATION SUMMIT
March 14-15, 2019
Although everyone is talking about Account-Based Marketing, many marketers are barely scratching the surface of it. With new technologies like AI redefining what’s possible, it’s time to move beyond pilot programs, turn ABM loose and go all in. With a focus on real-life case studies and ...

Social Media Marketing
SOCIAL MEDIA MARKETING
March 20-22, 2019
Experience three phenomenal days with the best social marketers, discover the latest tactics and master social media in 2019. Join 7,000 fellow marketers and influencers at the mega-conference designed to empower you with business-building ideas brought to you by Social Media Examiner. If you’...

The B2B Marketing Technology Conference
THE B2B MARKETING TECHNOLOGY CONFERENCE
March 21-21, 2019
The choice is clear. The jet-paced evolution of match will either leave you in its trail or set you and your team on a trajectory to career-making success. Make sure you’re one of 400 B2B leaders, tech marketers and modern marketing heroes at getting Stacked B2B Marketing’s brand new tec...

B2B Marketing Expo 2019 EUROPE
B2B MARKETING EXPO 2019 EUROPE'S BIGGEST MARKETING EVENT OF ITS KIND
March 27-28, 2019
B2B Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing.

International Search Summit
INTERNATIONAL SEARCH SUMMIT
April 01-01, 2019
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online ma...

ContentTECH Summit
CONTENTTECH SUMMIT
April 08-10, 2019
Come to the ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news?...

YOUTH MARKETING STRATEGY
YOUTH MARKETING STRATEGY
April 16-17, 2019
Discover the latest trends, youth perspectives and brand case studies at YMS19 LDN, the world’s leading youth marketing festival. You’ll leave with the insights, tools, and contacts you need to win over the most diverse, influential and ambitious generation of young people yet.

CONTENT MARKETING CONFERENCE
CONTENT MARKETING CONFERENCE
April 16-19, 2019
Content marketing is evolving. It’s not how much content we create that matters. It’s who creates it, and how it helps us make life better, smarter, and more fun. CMO’s are becoming CEO’s, guiding business the new way. Personalization at scale is within reach, thanks to artif...

Demand Generation @Grant Thornton
DEMAND GENERATION @GRANT THORNTON
April 24-24, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

Content Marketing
CONTENT MARKETING
April 30-30, 2019
Creating quality content for the right audience and publishing it on the right platform is a priority for today's marketers.to learn how you can organize a content marketing team, develop a strategy, and measure ROI. Then, browse the curated list of resources below the video for a deeper dive in...

B2B Online
B2B ONLINE
April 30-01, 2019
B2B Online is the original and leading conference for e-commerce, digital and marketing executives from America’s leading manufacturers and distributors. Going into our 6th year, we’re dedicated to providing you with the tools you need to create a world-class omnichannel experience.

Integrated Marketing
INTEGRATED MARKETING
May 02-02, 2019
"ANA Committees offer an excellent chance to network while also hearing exciting things happening across the different industries which can make us all better."

Sirius Decisions 2019 Summit
SIRIUS DECISIONS 2019 SUMMIT
May 05-08, 2019
The ROI Award demonstrates an organization has achieved strong sales, marketing and or product alignment, and as a result has improved company performance. Specific criteria include: The organization must demonstrate it has integrated sales, marketing and or product in a unique fashion. The organiza...

THE DIGITAL MARKETING CONFERENCE FOR
MANUFACTURERS AND DISTRIBUTORS
THE DIGITAL MARKETING CONFERENCE FOR MANUFACTURERS AND DISTRIBUTORS
May 14-16, 2019
B2B Online is the interactive event for eCommerce, digital and marketing executives from America’s leading manufacturers and distributors. In May, we’ll bring together 900+ executives to develop the tools they need to power innovative, future-looking omini-channel experiences for their c...

Sponsorship & Event Marketing
SPONSORSHIP & EVENT MARKETING
May 23-23, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Content Marketing
CONTENT MARKETING
May 30-30, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Experiential Marketing
EXPERIENTIAL MARKETING
June 11-11, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Marketing Solution Experience
MARKETING SOLUTION EXPERIENCE
June 16-20, 2019
We promise the Marketing Evolution Experience will be the most intellectually stimulating, engaging, and career-altering event you have ever attended. The new knowledge, skills, contacts, and insights you garner from the Marketing Evolution Experience will change you. You will become a better versio...

B2B Committee: Demand Gen
B2B COMMITTEE: DEMAND GEN
June 19-19, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Influencer Marketing
INFLUENCER MARKETING
June 19-19, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Account-Based Marketing Certification & Mentoring Program
ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM
June 19-20, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of le...

Content Marketing
CONTENT MARKETING
August 01-01, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Influencer Marketing
INFLUENCER MARKETING
August 07-07, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

INBOUND 2019
INBOUND 2019
September 03-06, 2019
INBOUND 2018 featured almost 300 breakout sessions from some of the biggest names and brightest minds in sales and marketing. INBOUND 2018 was packed with dozens of new tactics to take your business to the next level and 2019 will be too.

B2B Committee: Sales and Marketing Alignment
B2B COMMITTEE: SALES AND MARKETING ALIGNMENT
September 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Influencer Marketing
INFLUENCER MARKETING
September 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Sales and Marketing Alignment
SALES AND MARKETING ALIGNMENT
September 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Marketing Futures
MARKETING FUTURES
September 17-17, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

Brand Management
BRAND MANAGEMENT
September 18-18, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Shopper Marketing
SHOPPER MARKETING
September 19-19, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Integrated Marketing
INTEGRATED MARKETING
September 27-27, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Marketing Procurement Day
MARKETING PROCUREMENT DAY
October 16-16, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

MarketingProfs B2B Marketing Forum 2019
MARKETINGPROFS B2B MARKETING FORUM 2019
October 16-18, 2019
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen to gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigan...

Brand Marketing Summit
BRAND MARKETING SUMMIT
October 21-22, 2019
Marketing is Dead, Engagement is Alive. As marketers, we must deliver impactful interactions that deliver a clear brand purpose and narrative - be a part of the evolving conversation at next year’s Brand Marketing Summit NYC. 500+ attendees across marketing, digital and social media will join ...

MARKETING NATION CONFERENCE
MARKETING NATION CONFERENCE
October 21-24, 2019
The Marketing Nation Summit brings together the best and brightest in the digital transformation of marketing, advertising, IT, services, and beyond. Past attendees heard from amazing people like Hillary Clinton, Will Smith, Arianna Huffington, and others! Accelerate your Marketo learning and build ...

B2B Committee: MarTech
B2B COMMITTEE: MARTECH
November 06-06, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Content Marketing
CONTENT MARKETING
November 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Sponsorship & Event Marketing
SPONSORSHIP & EVENT MARKETING
November 14-14, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Brand Management, West Coast Chapter
BRAND MANAGEMENT, WEST COAST CHAPTER
November 14-14, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Multicultural Marketing & Diversity
MULTICULTURAL MARKETING & DIVERSITY
December 05-05, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Influencer Marketing
INFLUENCER MARKETING
December 10-10, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

SPOTLIGHT

To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu

JAN 22, 2019 | 1:00 PM
THE RIGHT KPIS FOR ACCOUNT-BASED MARKETING: ADD SCALE AND PRECISION TO YOUR STRATEGY
There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy successfully. The hurdle? It might just be that you’re using the wrong KPIs. What metrics should ...
JAN 23, 2019 | 1:00pm
TECH AND TRENDS MARKETERS NEED TO KNOW (MARKETING FUTURES SERIES)
Whether or not you made to the world's largest consumer technology show CES this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. The presenter will unlock the latest trends, from voice and AI, to ...
JAN 24, 2019 | 8 AM
ACTIVATING PERSONA & BUYER INSIGHTS FOR DEMAND CREATION
Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity. Operationalizing personas into campaigns requires deep buyer insights with a detailed understanding of how the buyer wants to buy. Although portfolio marketing and demand creation n...
JAN 28, 2019 | 9:30 AM
LINKEDIN LEAD GENERATION: HOW TO GENERATE HIGH-QUALITY LEADS
Is revenue on your mind? Learn how to use LinkedIn to generate leads, nurture them, and turn them into clients. We will cover how to: Find and connect with the right target audience on LinkedIn, Convert LinkedIn leads to real meetings and sales. Optimize your LinkedIn profile to increase visibility ...
JAN 29, 2019 | 11:00 AM
BALANCE SHORT- AND LONG-TERM OBJECTIVES TO DRIVE BUSINESS GROWTH
Companies that are hyperfocused on short-term revenue objectives run the risk of devaluing long-term business growth. Taking a balanced view of how marketing drives short- and long-term objectives will guarantee market share growth. To do this successfully, marketers must shift their measurement fra...
JAN 29, 2019 | 11 AM
THE ART AND SCIENCE OF SEO
Knowing the basics of search engine optimization (SEO) helps you build the foundation of your digital strategy and maximize your digital marketing opportunities. There will be a live Q&A session at the end of the presentation, so bring your questions and take advantage of the opportunity to enga...
JAN 30, 2019 | 12:00pm
DEMAND GENERATION FUNDAMENTALS TO SCALE YOUR BUSINESS
The essentials of a solid branding strategy. How to effectively leverage inbound marketing in your demand generation program. Customer retention fundamentals and tactics. Best practices for reporting and key metrics to consider. How to select the right tech stack for your demand generation strategy ...
JAN 30, 2019 | 12:00 p.m.
BUILDING AN INSPIRING BRAND THROUGH CUSTOMER ENGAGEMENT
A great brand captures the essence of what a company stands for in an authentic way that’s both relevant and differentiated for its key audiences. It’s also a system of meaning and values that should guide strategic decisions and everyday behavior for employees. However, for many compani...
JAN 31, 2019 | 1:00 PM
WHAT MARKETERS NEED TO KNOW, OPTIMIZING AD SPEND IN PROGRAMMATIC
Today's digital marketer operates in an increasingly unpredictable and crowded environment where proving the effectiveness of their ad spend is an ongoing challenge. Between the increased risk of brand safety breaches, ad fraud, and tightening privacy regulations, it’s harder than ever for...
FEB 06, 2019 | 3:00 PM
DEMAND GENERATION (B2B MARKETING SERIES)
Demand generation is a B2B marketing discipline designed to create interest in products and services that result in greater sales pipeline opportunities and revenue. B2B demand generation is experiencing a shift away from lead quantity being considered a key metric. Registrations accepted without lo...
FEB 14, 2019 | 12pm
"8 WAYS TO IMPROVE CUSTOMER EXPERIENCE THROUGH DIGITAL COMMUNICATIONS"
The majority of companies today cite "improving the customer experience" as one of their top priorities. According to a recent Gartner survey, more than 50% of organizations plan to invest in customer experience innovations. Many organizations are hiring for the job role of Chief Customer ...
FEB 20, 2019 | 3:00 PM
EMAIL MARKETING TRENDS, INSIGHTS & INNOVATIONS FOR 2019
2018 was a prolific year in email and automation as marketers pushed the boundaries with campaigns that even a short time ago we might never have dreamed possible. But before you hit the "send" button in 2019, let's unpack this year's email trends in order to bring the most effecti...
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...