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EVENTS

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Marketing Leadership Forum 2019
MARKETING LEADERSHIP FORUM 2019
May 21-22, 2019
The rise of the 4th Industrial Revolution is changing the way people work, live, and play and it’s pushing and pulling all of our organizations to become more agile, data driven, technology enabled and, above all, more digital. This year’s forum will feature new ITSMA research, marketing...

Martech seminar
MARTECH SEMINAR
June 13-13, 2019
We have partnered with leading marketing technology vendors to showcase the latest Martech capabilities at our free seminar. Join us to discover how AI, ABM, Buyer Experiences and Sales Enablement can transform your sales and marketing.

NEW YORK ABM EXPERT CERTIFICATION
NEW YORK ABM EXPERT CERTIFICATION
June 13-13, 2019
This full-day course will give you the confidence to solve the most complex ABM problems even if you’ve been doing ABM for years. You’ll learn about:

- Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many
- Going beyond Demand Generation – pipeline accelerati...

B2B Committee: Demand Gen
B2B COMMITTEE: DEMAND GEN
June 19-19, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Account-Based Marketing Certification & Mentoring Program
ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM
June 19-20, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of le...

ABM Forum: Charting Your ABM Journey: Your Blueprint for Success
ABM FORUM: CHARTING YOUR ABM JOURNEY: YOUR BLUEPRINT FOR SUCCESS
June 20-20, 2019
Whether you are just getting started with ABM or running a sophisticated, blended program, there’s always room for improvement. We know that with experience comes success, and the chance to double your marketing ROI with ABM, as well as delivering better customer success, more advocates, and i...

The Future of Marketing is Personal
THE FUTURE OF MARKETING IS PERSONAL
June 25-26, 2019
The future of marketing is personal. As the expectations of your customer skyrocket you need to go above and beyond expectations and deliver personalised, impactful interactions. Be a part of the movement to understand the customers journey at this year's Brand Marketing Summit Europe with 120+ ...

Nottingham Digital Summit 2019
NOTTINGHAM DIGITAL SUMMIT 2019
July 03-03, 2019
The Nottingham Digital Summit is the Midland's biggest digital marketing event, bringing together more than 700 delegates from the marketing, creative, and technology communities. It is a unique charity fundraising event, with all your delegate fee going to our charity of the year, the Sama...

MozCon 2019
MOZCON 2019
July 15-17, 2019
Join us at MozCon as we journey into unexplored depths of marketing in search of knowledge and adventure — three-days, one track, and real tactical advice from leading practitioners in SEO, the mobile landscape, conversion optimization, local, and more.Who you'll meet at MozCon:SEOs, Agenc...

Telarus Partner Summit 2019
TELARUS PARTNER SUMMIT 2019
August 07-10, 2019
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

CONEX: THE CONTENT EXPERIENCE 2019
CONEX: THE CONTENT EXPERIENCE 2019
August 20-22, 2019
Marketers from digital marketing, demand generation, content marketing, and more will gather in Toronto for tactical workshops and two full days of actionable learning and conversation on how they’re creating—and owning—the content experience.

Inbound
INBOUND
September 03-06, 2019
The mega-conference hosted in Boston is the ultimate HubSpot meetup. The conference promises to inspire, educate and connect you with other HubSpot users and marketers, and transform your business. To put this conference into perspective, last year there were more than 24,000 attendees, and they exp...

FinCon
FINCON
September 04-07, 2019
People who attend FinCon are seemingly attendees for life. With a large crop of veteran attendees, this conference is a fan favorite by content producers and writers in the finance and tax industries. While the sessions are basic, this conference is best for networking — especially if you are ...

FlipMyFunnel: Seattle ABM Roadshow 2019
FLIPMYFUNNEL: SEATTLE ABM ROADSHOW 2019
September 10-10, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing. Join us for the FlipMyFu...

FlipMyFunnel: Austin ABM Roadshow 2019
FLIPMYFUNNEL: AUSTIN ABM ROADSHOW 2019
September 12-12, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing. Join us for the FlipMyFu...

The B2B Leaders Forum
THE B2B LEADERS FORUM
September 12-12, 2019
The annual B2B Leaders Forum brings together the leading lights of the B2B marketing world for a day of forging fresh thinking within our industry. With a full agenda of incredible talent speaking at this year's Leaders Forum, we guarantee that the day will be thought-provoking and idea driven.

B2B Committee: Sales and Marketing Alignment
B2B COMMITTEE: SALES AND MARKETING ALIGNMENT
September 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

The B2B Marketing Leaders Forum 2019
THE B2B MARKETING LEADERS FORUM 2019
September 12-12, 2019
This event is exclusively for client side senior B2B marketing leaders. If you're not a member of the B2B Marketing Leaders Programme please register and our account management team will be in touch to confirm that you qualify for this event and help you purchase and arrange your membership for ...

Sales and Marketing Alignment
SALES AND MARKETING ALIGNMENT
September 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Influencer Marketing
INFLUENCER MARKETING
September 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

MarTech® - The Marketing Technology Conference
MARTECH® - THE MARKETING TECHNOLOGY CONFERENCE
September 16-18, 2019
Three previously siloed disciplines -- marketing, technology, and management -- are converging. Senior-level marketers like you are increasingly blending diverse expertise to propel their careers and organizations into a more sophisticated and accessible future. You need the chance to meet with...

Marketing Futures
MARKETING FUTURES
September 17-17, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

Gartner CSO & Sales Leader Conference 2019
GARTNER CSO & SALES LEADER CONFERENCE 2019
September 17-19, 2019
Sales leaders are facing extraordinary changes in customer expectations, technology and the talent needed to drive results. At Gartner CSO & Sales Leader Conference, B2B sales leaders focused on sales operations and enablement will learn from the latest research covering sales talent, customer b...

Brand Management
BRAND MANAGEMENT
September 18-18, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Shopper Marketing
SHOPPER MARKETING
September 19-19, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

FlipMyFunnel: Silicon Valley ABM Roadshow 2019
FLIPMYFUNNEL: SILICON VALLEY ABM ROADSHOW 2019
September 24-24, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing. Join us for the FlipMyFu...

Integrated Marketing
INTEGRATED MARKETING
September 27-27, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

THE DEFINITIVE DIGITAL MARKETING GATHERING
THE DEFINITIVE DIGITAL MARKETING GATHERING
October 02-03, 2019
Reasons why attending digital summit is a no-brainer: Brilliant content- 45+ in-depth, trend-forward digital marketing sessions & workshops – each tons of practical takeaways and ideas to keep you ahead in the digital economy. Opportunities: Digital Summit events are more powerful when you...

FlipMyFunnel: Atlanta ABM Roadshow 2019
FLIPMYFUNNEL: ATLANTA ABM ROADSHOW 2019
October 03-03, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing.
Join us for the F...

FlipMyFunnel: Chicago ABM Roadshow 2019
FLIPMYFUNNEL: CHICAGO ABM ROADSHOW 2019
October 09-09, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing. Join us for the FlipMyFu...

SiriusDecisions Summit Europe 2019
SIRIUSDECISIONS SUMMIT EUROPE 2019
October 10-11, 2019
SiriusDecisions Summit Europe is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. We will showcase our theme; together: achieving high performance by al...

Marketing Vision 2019 – ITSMA’s Annual Conference
MARKETING VISION 2019 – ITSMA’S ANNUAL CONFERENCE
October 14-16, 2019
Marketing Vision is the one industry event focused exclusively on marketing excellence and leadership for B2B services and solutions in the connected economy–and this year we’re celebrating the 25th anniversary of our event!  Our 2019 program promises to provide insight and best pra...

AdExchanger
ADEXCHANGER'S PROGRAMMATIC I/O
October 15-16, 2019
Adexchanger’s programmatic i/o – still the original and world’s largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic media management will host more than 1,500 attendees in a new venue designed to maximize the insi...

SiriusDecisions Summit APAC 2019
SIRIUSDECISIONS SUMMIT APAC 2019
October 15-16, 2019
SiriusDecisions Summit APAC is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. We will showcase our theme; TOGETHER: Achieving High Performance by Aligning ...

Marketing Procurement Day
MARKETING PROCUREMENT DAY
October 16-16, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

ITSMA Account-Based Marketing Workshop
ITSMA ACCOUNT-BASED MARKETING WORKSHOP
October 16-17, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific...

MarketingProfs B2B Marketing Forum 2019
MARKETINGPROFS B2B MARKETING FORUM 2019
October 16-18, 2019
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen to gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigan...

Brand Marketing Summit
BRAND MARKETING SUMMIT
October 21-22, 2019
Marketing is Dead, Engagement is Alive. As marketers, we must deliver impactful interactions that deliver a clear brand purpose and narrative - be a part of the evolving conversation at next year’s Brand Marketing Summit NYC. 500+ attendees across marketing, digital and social media will join ...

MARKETING NATION CONFERENCE
MARKETING NATION CONFERENCE
October 21-24, 2019
The Marketing Nation Summit brings together the best and brightest in the digital transformation of marketing, advertising, IT, services, and beyond. Past attendees heard from amazing people like Hillary Clinton, Will Smith, Arianna Huffington, and others! Accelerate your Marketo learning and build ...

Sitecore experience 2019
SITECORE EXPERIENCE 2019
November 04-07, 2019
Hundreds of marketers gathered at Sitecore Experience to discover new superpowers and advance their marketing to the next level.This one-day conference in Central London focused on the emerging trends and challenges unique to the European market. From experienced and thoughtful keynote speakers to i...

B2B Committee: MarTech
B2B COMMITTEE: MARTECH
November 06-06, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

The B2B Digital Transformation Conference for Manufacturers and Distributors
THE B2B DIGITAL TRANSFORMATION CONFERENCE FOR MANUFACTURERS AND DISTRIBUTORS
November 06-07, 2019
B2B Online is THE only meeting place for Digital Marketing & eCommerce leaders from Europe’s top manufacturing and distribution companies, where you can benchmark with industry leaders ahead of the curve. Walk away with practical insights on how to power innovative omnichannel customer exp...

Content Marketing
CONTENT MARKETING
November 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Brand Management, West Coast Chapter
BRAND MANAGEMENT, WEST COAST CHAPTER
November 14-14, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Sponsorship & Event Marketing
SPONSORSHIP & EVENT MARKETING
November 14-14, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Multicultural Marketing & Diversity
MULTICULTURAL MARKETING & DIVERSITY
December 05-05, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Influencer Marketing
INFLUENCER MARKETING
December 10-10, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

SiriusDecisions Technology Exchange
SIRIUSDECISIONS TECHNOLOGY EXCHANGE
December 10-11, 2019
Technology investment is a hot topic for our audience, and high-performing companies are spending more, giving them a clear advantage over their slower-growing peers: The results of SiriusDecisions’ 2018 CMO study show that nearly 60 percent of marketing leaders consider the implementation of ...

Global Growth Marketing Conference 2019
GLOBAL GROWTH MARKETING CONFERENCE 2019
December 10-11, 2019
B2B & Enterprise Growth
- B2B Growth Strategies & Channels for 2019
- Sales Enablement & Account Based Marketing
- C-level Growth Perspective (VP Growth, CMO, CEO)
- Building an Enterprise Growth Team
- Next Generation Tools to Unlock Customer Insights<...

The B2B Marketing Exchange 2020
THE B2B MARKETING EXCHANGE 2020
February 24-26, 2020
The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company.

SPOTLIGHT

The ANA Legal & Regulatory webinar series will explore new issues that are affecting how our members do business. We will explore topics that are on the cutting edge of advertising and marketing law as well as ongoing regulatory and legal developments that may cut into your company's bottom

MAY 21, 2019 | 11:00 AM
CLOSE BIGGER DEALS WITH ACCOUNT-BASED MARKETING THROUGH LIVE CHAT
One of the key ways to convert high-value accounts into customers is with Account Based Marketing (ABM). ABM is a new motion for many sales and marketing teams, but getting started with ABM still can be easy with a few foundational tools. At Intercom, we built out ABM and outbounding motions using o...
MAY 21, 2019 | 3pm
ACCOUNT-BASED MARKETING WITH 6SENSE
Webinar will cover:
- Personalizing content for strategic accounts
- Having visibility into campaign responses & sales touches
- Capturing intent signals and connecting it to prospect accounts
- Analyzing buying signals over time
MAY 22, 2019 | 12:00 PM
TOP TIPS: USING EMAIL MARKETING TO PENETRATE TARGET ACCOUNTS
Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and ...
MAY 22, 2019 | 03:00 PM
HOW TO NAIL VALUE PROPOSITIONS IN AN ABM PROGRAMME
One of the toughest, but most important, differences between tradition campaign marketing and account based marketing lies within the value proposition. ABM allows you to carve out a number of different propositions and put the right one to market in the right place. This may be done programmaticall...
MAY 29, 2019 | 10:00 AM
HOW MARKETING CAN WIN B2B SALES – AN INTRODUCTION TO BUYER ENABLEMENT
B2B buying is more complex than ever before. To drive organizational growth content marketers have to do more than simply educate buyers; they must enable them to buy. Marketing leaders should rely less on the constant generation of thought leadership, white papers, infographics and videos. Instead,...
MAY 29, 2019 | 04:00 PM
CREATING SUPERIOR CUSTOMER EXPERIENCES THROUGH SOCIAL MEDIA AND ACCOUNT-BASED MARKETING
With the explosion of customer data from digital channels, both B2B and B2C businesses have a renewed opportunity to use this audience insight, to combine social media and account-based marketing, to drive better engagement and high-value sales. In this session with Khoros, learn how this increasing...
MAY 30, 2019 | 10 - 11AM
CONVERSATIONAL ABM:5 STEPS TO GET STARTED
What if ONE webinar could get you prepped and ready for THREE of the biggest game-changers in B2B marketing? Drift and Demandbase invite you to join us for a straight-to-the-point discussion on getting started with:
- Account-Based Marketing
- Conversational Marketing, and
- The...
MAY 30, 2019 | 1:00pm
CREATING ACCOUNT-BASED MARKETING PLANS THAT WORK
The key to successful Account Based Marketing (ABM) is relevant engagement. Meaningful, highly relevant engagement targeting a specific audience will not only impress your customer, it will accelerate the sales cycle. Two things are needed to achieve this ABM success; Sales and Marketing alignment a...
JUN 05, 2019 | 3:00pm
ABM AND MARTECH (B2B MARKETING SERIES)
Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics surrounding the advertising & marketing industry. Webinars are complimentary for ANA members.
JUN 07, 2019 | 10:00 am – 12:00 pm
ACCOUNT BASED MARKETING (ABM) FOR MID-SIZE COMPANIES
This workshop takes a realistic view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic program with a positive ROI. We’ll have frank discussions on what an A...
JUN 17, 2019 | 11:00 a.m.
SECRETS TO MAXIMIZING THE SUCCESS OF YOUR ACCOUNT-BASED MARKETING PROGRAM
Discussion Topics:
- Align sales and marketing around the four elements of the Gartner ABM framework
- Why and where you should invest to drive ABM success
- Innovative ABM approaches that will drive greater engagement
JUN 19, 2019 | 9:30 AM - 12:00 PM
ABM REVEALED HOW TO ALIGN, ENGAGE AND MEASURE FOR B2B SUCCESS
Join the ABM Leadership Alliance for a virtual master class featuring behind-the-scenes customer interviews and success-focused B2B marketing stories that have been curated for maximum impact! You’ll walk away from each and every session with three key takeaways and practical examples to put i...
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...