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EVENTS

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MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

B2B FORUM 2020
B2B FORUM 2020
November 03-06, 2020
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus, creative networking, shenanigans, and marketers...

B2B Marketing Exchange
B2B MARKETING EXCHANGE
February 24-26, 2021
Escape the February chill in sunny Scottsdale, Arizona, where the Demand Gen Report will host the always-popular B2B Marketing Exchange conference. Over three days, you’ll hear from top thought leaders in B2B sales, demand generation, and content marketing. Hear detailed accounts of real-world...

TOPO Summit
TOPO SUMMIT
April 14-15, 2021
Marketing and Sales teams will be able to take back actionable content to implement in their own organization. Every session provides a deep dive on the key dynamics that drive revenue growth, including go-to-market strategy, process, plays, organization, metrics, and technology stack.

SPOTLIGHT

What’s next for ABM? Which strategies, tactics, and teams will work best amid the fluid and fast-changing environment that defines our post-COVID future? The uncertainties we face put a premium on agile teaming and operations, but we still need to sketch out post-pandemic priorities for the ye

OCT 21, 2020 | 10 - 11AM
ABM MASTER CLASS: SCALING, PART II
Scaling an ABM program is one part art and one part science. In the first part of our series, we discussed knowing when to scale (and when not to), what scaling means, and the different ways to scale. In part 2 of our Scaling series, we will talk about where the rubber meets the road, personalizatio...
OCT 27, 2020 | 10:30 PM – 11:30 PM
POST THINGS BETTER: ACCOUNT-BASED CONTENT MARKETING
Learn to write, distribute, and leverage ONE post to attract ONE new account/client/customer for your product/service.How to Participate:- Come with ONE specific customer in mind- Know at least ONE specific thing you'd accept their money for- Being visible to the group on video is optional but s...
OCT 28, 2020 | 10AM
NEW PRIORITIES FOR ABM
What’s next for ABM? Which strategies, tactics, and teams will work best amid the fluid and fast-changing environment that defines our post-COVID future? The uncertainties we face put a premium on agile teaming and operations, but we still need to sketch out post-pandemic priorities for the ye...
OCT 28, 2020 | 1pm
FUTURE PROOF: HOW TO CREATE A LEAD SCORING MODEL THAT SCALES
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.Join Kylie Alexander, Marketing Operations Manager and lead scoring expert, for her webinar, on October 28th at 10am PT | 1pm ET, to learn how you can create a lead sco...
OCT 28, 2020 | 2 PM
INTENT DATA FOR SALES AND MARKETING: ACCELERATING THE BUYER'S JOURNEY WITH PERSONALIZED EXPERIENCES.
According to a recent McKinsey study, we've experienced 10 years worth of digital transformation in the last 3 months. However, most B2B companies still not have a reliable way to identify in-market buyers for their solutions. They look at their website visitors – who are submitting web fo...
OCT 29, 2020 | 3pm
HOW TO TURN LESS LEADS INTO MORE REVENUE
Winning deals with high-value, enterprise-level accounts is the ultimate goal for every business leader. But what does it take to turn those dreams into realities? The answer lies in personalised, Account-Based Marketing (ABM) strategies. This webinar will cover the essential aspects of ABM, from un...
NOV 05, 2020 | 11 am - 1 pm
SUCCEEDING WITH ACCOUNT BASED: LAUNCHING A PILOT
It’s an exciting time to be a marketer in B2B. Early adopters who have embraced account based marketing (ABM) have seen revenue skyrocket, and successful B2B marketers are getting better every day at engaging target accounts and connecting the dots between marketing, sales and customer success...
NOV 10, 2020 | 2:00 PM
ABM ARCHITECTURE: BUILDING TARGETED DIGITAL EXPERIENCES FOR YOUR BEST BUYERS
ABM campaigns start with a solid foundation. You identify a target list, send carefully crafted outreach, and drive quality traffic to your site. But it’s the buying experience you build on that foundation that makes all the difference with an ABM buyer. To ensure that your ABM leads have a ja...
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...