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EVENTS

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Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

The MarTech Conference 2020
THE MARTECH CONFERENCE 2020
April 15-17, 2020
Marketing. Technology. Management. Three previously siloed disciplines, now converging. As you travel along the path toward digital transformation, re-examining your professional identity, role, and responsibilities, you realize that your situation and experience set you apart. You’re operatin...

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

2020 ANA Masters of B2B Marketing Conference
2020 ANA MASTERS OF B2B MARKETING CONFERENCE
May 12-20, 2020
The only event that’s all B2B, all the time. The ANA Masters of B2B Marketing Conference, is programmed to inform, empower and connect you with top industry brands leaders who will share insights and advice on the latest B2B developments. Get smarter about the hottest topics including ABM, cus...

Confab
CONFAB
May 17-20, 2020
Why does Confab sell out every year? See for yourself in 2020. From UX to storytelling, accessibility to structure, Confab brings together those who are committed to making content more useful and usable. Come find your people at Confab.

Gartner Marketing Symposium/Xpo 2020
GARTNER MARKETING SYMPOSIUM/XPO 2020
May 18-20, 2020
Your destination for marketing excellence, strategy and innovation. Drive your marketing vision, communicate your strategy and lead with confidence. Gain critical insights to navigate global/local market changes and socioeconomic shifts. Deliver an exceptional customer experience across all channels...

B2B Marketing Ignite USA 2020
B2B MARKETING IGNITE USA 2020
May 27-28, 2020
Since 2016, B2B Marketing Ignite has become an international B2B phenomenon, firing-up 1300+ B2B marketers every summer in London. Now we’re bringing this uniquely loved event to Chicago for two trail-blazing days of B2B marketing strategy, inspiration, actionable takeaways and networking.

Gartner Marketing Symposium/Xpo San Diego 2020
GARTNER MARKETING SYMPOSIUM/XPO SAN DIEGO 2020
June 01-03, 2020
Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for: CMOs and marketing executives str...

Gartner Customer Experience & Technologies Summit
GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT
June 08-09, 2020
Customer experience (CX) management is at the top of CEOs’ agenda and the core part of organization’s digital transformation program. Leaders across every part of the organization are claiming to place experience at the center of their strategies, but very often the perceptions of &ldquo...

Gartner Customer Experience & Technologies Summit Sydney
GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT SYDNEY
June 16-17, 2020
The "everything customer" or "everything citizen" requires conflicting things at the same time: to be treated like everybody else but served on their own unique terms, to be connected yet sometimes left alone. While technology is achieving this demand, you need to transform your ...

B2B Marketing Ignite London 2020
B2B MARKETING IGNITE LONDON 2020
June 23-23, 2020
The scalability of Account-Based Marketing (ABM) means you can practice this strategy on a budget of nearly any size. The key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small bud...

CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020
CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020
October 13-16, 2020
Join us for the one event where you can learn to create epic content marketing and network with some of the brightest in the business. You want to build your team, systems and processes, and focus on your personal skills.

SPOTLIGHT

Many B2B companies have seen great results by implementing the inbound methodology, but it isn't the answer to everything.If inbound could be compared to fishing with a net, Account Based Marketing, or ABM, would be fishing with a spear. A bespoke range of methods are used to target a ce

APR 14, 2020 | 10 - 11AM
TAKE CONTROL AND ACCELERATE YOUR ABM STRATEGY
With B2B marketers in mind, Demandbase has introduced Self-Serve Targeting and Site Analytics two new features that enable faster access to metrics and campaigns, providing marketing teams with next-level control over their ABM strategies. Join our webinar for an in platform walk-through of these fe...
APR 15, 2020 | 15.00-15.45
ACCOUNT BASED MARKETING: WHEN INBOUND IS NO LONGER ENOUGH
Many B2B companies have seen great results by implementing the inbound methodology, but it isn't the answer to everything.If inbound could be compared to fishing with a net, Account Based Marketing, or ABM, would be fishing with a spear. A bespoke range of methods are used to target a certain id...
APR 16, 2020 | 2PM
3 PROVEN ABM DIRECT MAIL PLAYS TO TAKE AND TRY TODAY
Now that you’ve learned how to build out your ABM strategy, it’s time to put your newfound knowledge to the test. We’re going to give you three real-life examples of how Drift and PFL have executed on ABM Campaigns using Direct Mail, and how you can run these same plays at your bus...
APR 16, 2020 | 11:00 am - 11:45 am
IBM’S DRIVING MORE PIPELINE WITH A CLIENT CENTRIC, INTELLIGENT, AND ALWAYS-ON DIGITAL ENGINE
ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2019 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, customer success, driving strategic growth, marketing personaliz...
APR 21, 2020 | 12 p.m.
INTEGRATED WAYS TO POWER THE CUSTOMER LIFECYCLE
Studies show consumers with an emotional connection to a brand have a 306% higher lifetime value. During this critical time, bridging online and offline experiences to build relationships is now more important than ever. Many companies have found themselves in uncharted territory and need to find in...
APR 21, 2020 | 11:00 am - 12:00 pm
EMBED YOUR ABM PROGRAM. ACCELERATE YOUR GROWTH
Building a world class account-based marketing (ABM) program that delivers stronger relationships, enhanced reputation, and increased revenues means designing and deploying the right approach across your business. For marketing executives and ABM program leaders, there are a number of critical succe...
APR 23, 2020 | 10:30 PM
HOW MARKETERS ARE DRIVING CUSTOMER EXPERIENCE AND GROWTH WITH ABM
Customer experience has always been at the heart of a marketer’s role. In the Age of Intelligent Marketing, there are so many more opportunities to reach your prospects and to create differentiated experiences and lifelong customers. But today’s marketers aren’t just responsible fo...
MAY 05, 2020 | 11:00 am - 11:30 am
HPE’S DYNAMIC MICRO-SEGMENT TARGETING FOR PRECISION PLANNING
ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2019 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, customer success, driving strategic growth, marketing personaliz...
MAY 06, 2020 | 3:00pm
ABM: IT IS ABOUT THE DESTINATION, NOT THE JOURNEY
Imagine a person boarding a plane without a clear, final destination in mind. The scenario is an obviously misguided venture. Yet, all too frequently, marketers engage in similar behaviors whether they are adding a new XaaS to their tech stacks or scouring existing, random data sets hoping to find i...
MAY 06, 2020 | 10 - 11AM
INTENT IS THE NEW LEAD
In the digital world, there are varying degrees of intent data and insights that help Sales better target and engage high-value accounts based on their propensity to buy.As we are increasingly reliant on data, digital bread crumbs can become scattered along complex buyer journeys. Sales really needs...
MAY 07, 2020 | 12:00 PM
HOW TO TURN EVENTS INTO A MEASURABLE, PIPELINE-GENERATING MACHINE
Join Chris Wickson, GM of Events at Integrate, on the 7th of May as we share strategy, tactics and takeaways on how to turn events into a measurable, pipeline generating machine.From developing an events demand strategy and metrics, creating the right events mix, through to converting attendees to E...
MAY 07, 2020 | 12:00 – 13:00
ACCOUNT PLANNING FOR EFFECTIVE GROWTH IN 2020
Did you know that companies with a greater revenue and profit growth in their strategic accounts are 2.8 times more likely to have an effective process of adding value to accounts? A well-crafted and executed account plan is a crucial tool in the successful management of accounts especially when it ...
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...