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EVENTS

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FlipMyFunnel: Silicon Valley ABM Roadshow 2019
FLIPMYFUNNEL: SILICON VALLEY ABM ROADSHOW 2019
September 24-24, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing. Join us for the FlipMyFu...

Demandbase London ABM Workshop
DEMANDBASE LONDON ABM WORKSHOP
September 24-24, 2019
Have you been doing ABM for a while, or even years, but still need a confidence boost to solve more complex problems? Are you located in London? Here’s your chance to spend the day with ITSMA’s SVP, Consulting, Rob Leavitt who is partnering with Demandbase to co-lead this workshop design...

Integrated Marketing
INTEGRATED MARKETING
September 27-27, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

ABM BY THE NUMBERS BOSTON
ABM BY THE NUMBERS BOSTON
October 01-01, 2019
Account-Based Marketing (ABM) is all about quality, not quantity. While it’s easy to be dazzled (or dizzied) by the sheer amount of data at your fingertips, that data isn’t useful if you can’t draw conclusions and make smart recommendations for future actions.

THE DEFINITIVE DIGITAL MARKETING GATHERING
THE DEFINITIVE DIGITAL MARKETING GATHERING
October 02-03, 2019
Reasons why attending digital summit is a no-brainer: Brilliant content- 45+ in-depth, trend-forward digital marketing sessions & workshops – each tons of practical takeaways and ideas to keep you ahead in the digital economy. Opportunities: Digital Summit events are more powerful when you...

FlipMyFunnel: Atlanta ABM Roadshow 2019
FLIPMYFUNNEL: ATLANTA ABM ROADSHOW 2019
October 03-03, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing.
Join us for the F...

The Game Changers  B2B Conference
THE GAME CHANGERS B2B CONFERENCE
October 08-08, 2019
Here, you’ll meet game-changing marketers who face the same real-world issues and challenges you face. Like you, their everyday jobs come down to one thing: delivering results. That’s why all sessions are interactive. The content is strikingly fresh. And all opinions are freely shared. A...

FlipMyFunnel: Chicago ABM Roadshow 2019
FLIPMYFUNNEL: CHICAGO ABM ROADSHOW 2019
October 09-09, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing. Join us for the FlipMyFu...

SiriusDecisions Summit Europe 2019
SIRIUSDECISIONS SUMMIT EUROPE 2019
October 10-11, 2019
SiriusDecisions Summit Europe is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. We will showcase our theme; together: achieving high performance by al...

SiriusDecisions Summit Europe
SIRIUSDECISIONS SUMMIT EUROPE
October 10-11, 2019
SiriusDecisions Summit Europe is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. We will showcase our theme; Achieving High Performance by Aligning the B-to...

Marketing Vision 2019 – ITSMA’s Annual Conference
MARKETING VISION 2019 – ITSMA’S ANNUAL CONFERENCE
October 14-16, 2019
Marketing Vision is the one industry event focused exclusively on marketing excellence and leadership for B2B services and solutions in the connected economy–and this year we’re celebrating the 25th anniversary of our event!  Our 2019 program promises to provide insight and best pra...

SiriusDecisions Summit APAC
SIRIUSDECISIONS SUMMIT APAC
October 15-16, 2019
SiriusDecisions Summit APAC is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. We will showcase our theme; Achieving High Performance by Aligning the B-to-B...

AdExchanger
ADEXCHANGER'S PROGRAMMATIC I/O
October 15-16, 2019
Adexchanger’s programmatic i/o – still the original and world’s largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic media management will host more than 1,500 attendees in a new venue designed to maximize the insi...

2019 Summit APAC
2019 SUMMIT APAC
October 15-16, 2019
SiriusDecisions Summit APAC is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today.

Marketing Procurement Day
MARKETING PROCUREMENT DAY
October 16-16, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

ABM Certification Programme
ABM CERTIFICATION PROGRAMME
October 16-17, 2019
You already know that Account-Based Marketing is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific marke...

ITSMA Account-Based Marketing Workshop
ITSMA ACCOUNT-BASED MARKETING WORKSHOP
October 16-17, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific...

MarketingProfs B2B Marketing Forum 2019
MARKETINGPROFS B2B MARKETING FORUM 2019
October 16-18, 2019
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen to gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigan...

Driving the Future of Sales Enablement
DRIVING THE FUTURE OF SALES ENABLEMENT
October 16-18, 2019
In this session you will be taken on a journey that includes the sharing of strategies and tactics that were used to establish critical relationships resulting in new levels of executive collaboration and engagement that transformed one Sales Enablement organization from a relatively unknown entity ...

FlipMyFunnel Seattle ABM Roadshow 2019
FLIPMYFUNNEL SEATTLE ABM ROADSHOW 2019
October 17-17, 2019
This event will feature discussions that are practitioner-led - our programming includes like-minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing. Join us for the FlipMyFunn...

Brand Marketing Summit
BRAND MARKETING SUMMIT
October 21-22, 2019
Marketing is Dead, Engagement is Alive. As marketers, we must deliver impactful interactions that deliver a clear brand purpose and narrative - be a part of the evolving conversation at next year’s Brand Marketing Summit NYC. 500+ attendees across marketing, digital and social media will join ...

MARKETING NATION CONFERENCE
MARKETING NATION CONFERENCE
October 21-24, 2019
The Marketing Nation Summit brings together the best and brightest in the digital transformation of marketing, advertising, IT, services, and beyond. Past attendees heard from amazing people like Hillary Clinton, Will Smith, Arianna Huffington, and others! Accelerate your Marketo learning and build ...

The Power of Community and Networking in Business
THE POWER OF COMMUNITY AND NETWORKING IN BUSINESS
October 22-22, 2019
As a business owner it's essential to expand your network. People buy from People they know, like and trust. Your Network is your Net worth. Come to our 7th conference to hear speakers give great tips on how to network, the power of building a community of like minded people around you, and lear...

ABM sales and marketing alignment
ABM SALES AND MARKETING ALIGNMENT
November 04-04, 2019
High levels of effective collaboration and cooperation between sales and marketing are critial for your account-based marketing programmes to succeed. And it's not just about your ABM. According to IDC, more than 10% of business revenue is lost due to poor sales and marketing alignment. This mas...

ABM Conference 2019
ABM CONFERENCE 2019
November 04-05, 2019
ABM is still the hottest topic in B2B so we'll be bringing it back with more leading industry experts delivering inspirational sessions across 4 engaging and thought-provoking streams. You'll learn from marketing peers who've already been there and done it. Their successes and failures f...

Sitecore experience 2019
SITECORE EXPERIENCE 2019
November 04-07, 2019
Hundreds of marketers gathered at Sitecore Experience to discover new superpowers and advance their marketing to the next level.This one-day conference in Central London focused on the emerging trends and challenges unique to the European market. From experienced and thoughtful keynote speakers to i...

The B2B Marketing ABM Conference
THE B2B MARKETING ABM CONFERENCE
November 05-05, 2019
ABM: Align and accelerate will demonstrate everything you need to master your account-based marketing with a 4 stream agenda mapped across the four core elements of account based marketing: Sales and marketing alignment, technology, programme and content execution, account definition, data, and insi...

B2B Committee: MarTech
B2B COMMITTEE: MARTECH
November 06-06, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

The B2B Digital Transformation Conference for Manufacturers and Distributors
THE B2B DIGITAL TRANSFORMATION CONFERENCE FOR MANUFACTURERS AND DISTRIBUTORS
November 06-07, 2019
B2B Online is THE only meeting place for Digital Marketing & eCommerce leaders from Europe’s top manufacturing and distribution companies, where you can benchmark with industry leaders ahead of the curve. Walk away with practical insights on how to power innovative omnichannel customer exp...

Content Marketing
CONTENT MARKETING
November 12-12, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Brand Management, West Coast Chapter
BRAND MANAGEMENT, WEST COAST CHAPTER
November 14-14, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Sponsorship & Event Marketing
SPONSORSHIP & EVENT MARKETING
November 14-14, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Multicultural Marketing & Diversity
MULTICULTURAL MARKETING & DIVERSITY
December 05-05, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

SiriusDecisions 2019 Technology Exchange
SIRIUSDECISIONS 2019 TECHNOLOGY EXCHANGE
December 09-11, 2019
The drive for growth never ceases for b-to-b organizations, and more than ever technology is at the centre of enabling that progress. Gone are the days however when a disparate, disconnected set of platforms strewn across sales, marketing an product can serve the organization effectively. An aligned...

Influencer Marketing
INFLUENCER MARKETING
December 10-10, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Account-Based Marketing Certification & Mentoring Program
ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM
December 10-11, 2019
You already know that Account-Based Marketing is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of leadersh...

ITSMA Account-Based Marketing Certification & Mentoring Program – Kickoff Workshop
ITSMA ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM – KICKOFF WORKSHOP
December 10-11, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of le...

SiriusDecisions Technology Exchange
SIRIUSDECISIONS TECHNOLOGY EXCHANGE
December 10-11, 2019
Technology investment is a hot topic for our audience, and high-performing companies are spending more, giving them a clear advantage over their slower-growing peers: The results of SiriusDecisions’ 2018 CMO study show that nearly 60 percent of marketing leaders consider the implementation of ...

Global Growth Marketing Conference 2019
GLOBAL GROWTH MARKETING CONFERENCE 2019
December 10-11, 2019
B2B & Enterprise Growth
- B2B Growth Strategies & Channels for 2019
- Sales Enablement & Account Based Marketing
- C-level Growth Perspective (VP Growth, CMO, CEO)
- Building an Enterprise Growth Team
- Next Generation Tools to Unlock Customer Insights<...

The B2B Marketing Exchange 2020
THE B2B MARKETING EXCHANGE 2020
February 24-26, 2020
The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company.

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

SPOTLIGHT

With ABM rapidly growing in importance, the value of being an ABM-er has never been higher, as has your potential. So how do you prove your worth as an ABM practitioner? How do you justify its importance to your stakeholders, and show them why you’re the right person to deliver success from it

SEP 24, 2019 | 1:00 PM TO 2:00 PM
DRIVING REVENUE GROWTH BY ADOPTING AN ACCOUNT BASED STRATEGY
The account based go to market is becoming the most successful strategy for many high growth organizations today, but adopting continues to be a challenge.
SEP 25, 2019 | 04:00 PM
HOW TO TAKE YOUR ABM CAREER STRATOSPHERIC - ASK THE EXPERTS
With ABM rapidly growing in importance, the value of being of ABMer has never been higher, as has your potential. So how do you prove your worth as an ABM practitioner? How do you justify its importance to your stakeholders, and show them why you're the right person to deliver success from it? F...
SEP 25, 2019 | 4pm
HOW TO TAKE YOUR ABM CAREER STRATOSPHERIC – ASK THE EXPERTS
With ABM rapidly growing in importance, the value of being of an ABMer has never been higher.
So how do you prove your worth as an ABM practitioner?
How do you justify its importance to your stakeholders, and show them why you’re the right person to deliver success from it?
SEP 25, 2019 | 11:00 am - 12:00 pm
HOW TO TAKE YOUR ABM CAREER STRATOSPHERIC: ASK THE EXPERTS
With ABM rapidly growing in importance, the value of being an ABM-er has never been higher, as has your potential. So how do you prove your worth as an ABM practitioner? How do you justify its importance to your stakeholders, and show them why you’re the right person to deliver success from it...
OCT 01, 2019 | 12:30 PM - 2:45 PM
ABM BY THE NUMBERS METRICS THAT MATTER
Account-Based Marketing (ABM) is all about quality, not quantity. While it’s easy to be dazzled (or dizzied) by the sheer amount of data at your fingertips, that data isn’t useful if you can’t draw conclusions and make smart recommendations for future actions.
OCT 03, 2019 | 11:00 AM
5 POWERFUL PERSONALIZATION PLAYS FOR DRUPAL
We'll discuss:
- Courting Current Customers - Why treat familiar customers like strangers? Instead, personalize to help empower and educate.
- Welcome Mat vs Welcome Back - Do you introduce yourself twice after seeing a familiar face? Your website shouldn't be tone-deaf either....
OCT 09, 2019 | 12:00 - 13:00
ABM BEYOND THE HYPE: HOW TO GET STARTED TODAY
Account Based Marketing might be an industry buzzword, but what is a true ABM strategy? In its essence an ABM strategy involves identifying high value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific need...
OCT 09, 2019 | 3:00pm
CONTENT MARKETING AND ABM (B2B MARKETING SERIES)
Creating quality content for the right audience and publishing it on the right platform is a priority for today's marketers.to learn how you can organize a content marketing team, develop a strategy, and measure ROI. Then, browse the curated list of resources below the video for a deeper dive in...
NOV 13, 2019 | 3:00 PM
DATA-DRIVEN LEAD GENERATION
The ANA Legal & Regulatory webinar series will explore new issues that are affecting how our members do business. We will explore topics that are on the cutting edge of advertising and marketing law as well as ongoing regulatory and legal developments that may cut into your company's bottom ...
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...