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EVENTS

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B2B Marketing Exchange 2020
B2B MARKETING EXCHANGE 2020
February 24-26, 2020
B2BMX brings together six tracks for over 100 sessions covering topics such as ABM, Content, Demand Gen, Digital Strategy, Channel Marketing, and Sales Enablement.

B2B Marketing Exchange 2020
B2B MARKETING EXCHANGE 2020
February 24-26, 2020
A new decade is upon us, which means it’s time for B2B marketers to leave the tactics that didn’t work behind them and think of new ways to develop killer content and experiences. If you’re looking for some inspiration, check out this collection of resolutions from Slalom‘s T...

ABM INNOVATION SUMMIT 2020
ABM INNOVATION SUMMIT 2020
March 17-18, 2020
Account-Based Marketing has quickly been established as an essential part of a B2B marketing and sales strategy, but the next chapter in ABM is yet unwritten. Ready to move ABM beyond pilot programs and generate massive results across all of your marketing and sales programs?

Adobe Summit 2020
ADOBE SUMMIT 2020
March 29-02, 2020
Join us at Adobe Summit and discover strategies to transform your business and deliver personal and engaging customer experiences.

Content Marketing Expo 2020
CONTENT MARKETING EXPO 2020
April 01-03, 2020
Content Marketing Expo is going to be held in Tokyo Big Sight, Koto, Japan starting from 01 April. It would be a 3 days business Trade Show organized by Reed Exhibitions Japan Limited focusing on the companies news, products and services of Business Services industry.

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

The MarTech Conference 2020
THE MARTECH CONFERENCE 2020
April 15-17, 2020
Marketing. Technology. Management. Three previously siloed disciplines, now converging. As you travel along the path toward digital transformation, re-examining your professional identity, role, and responsibilities, you realize that your situation and experience set you apart. You’re operatin...

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

2020 ANA Masters of B2B Marketing Conference
2020 ANA MASTERS OF B2B MARKETING CONFERENCE
May 12-20, 2020
The only event that’s all B2B, all the time. The ANA Masters of B2B Marketing Conference, is programmed to inform, empower and connect you with top industry brands leaders who will share insights and advice on the latest B2B developments. Get smarter about the hottest topics including ABM, cus...

B2B Marketing Ignite USA 2020
B2B MARKETING IGNITE USA 2020
May 27-28, 2020
Since 2016, B2B Marketing Ignite has become an international B2B phenomenon, firing-up 1300+ B2B marketers every summer in London. Now we’re bringing this uniquely loved event to Chicago for two trail-blazing days of B2B marketing strategy, inspiration, actionable takeaways and networking.

B2B Marketing Ignite London 2020
B2B MARKETING IGNITE LONDON 2020
June 23-23, 2020
The scalability of Account-Based Marketing (ABM) means you can practice this strategy on a budget of nearly any size. The key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small bud...

CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020
CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020
October 13-16, 2020
Join us for the one event where you can learn to create epic content marketing and network with some of the brightest in the business. You want to build your team, systems and processes, and focus on your personal skills.

SPOTLIGHT

Sales and marketing are on the same team now more than ever before with a huge focus on sales enablement, sales content, ABM. Some companies have even moved to a revenue operations model, and aligned marketing and sales KPIs. Marketing is looking at the full funnel and all conversion rates so sales

JAN 23, 2020 | 11:00 am - 12:00 pm
ITSMA’S 2020 STATE OF THE PROFESSION ADDRESS
As marketing continues on its transformation journey, we see that increasingly marketing is being recognized for its impact on revenue growth and value to the business. Marketing’s influence is on the rise and it’s more than influence on pipeline and revenue. Marketing is on the path to ...
JAN 23, 2020 | 11AM
MARKETING ORCHESTRATION AND HOW TO IMPROVE THE IMPACT OF YOUR MARKETING AND REVENUE GENERATION
We’re at an inflection point in B2B marketing. The first-generation approach to “Modern Marketing”powered by digital lead gen, inbound, content-driven and database marketing is running out of steam as executive and customer expectations rise. B2B teams are turning to Marketing Orch...
JAN 23, 2020 | 2:00 PM
JUMPSTARTING REVENUE STRATEGIES
This strategically timed webcast will be positioned as a prescriptive session providing best practices and use cases B2B brands can borrow and apply as they look to advance both their account-based strategies and their broader acquisition campaigns. Delivered in a panel format, the webcast will pres...
JAN 24, 2020 | 2:30 AM
DEBUNKING ACCOUNT-BASED MARKETING MYTHS HOW TO PLAN FOR ABM IN 2020
Account-based marketing is the best way for businesses to acquire large accounts, create better engagement and build relationships. Unfortunately, most organizations are not well informed about ABM and hence have false expectations about what ABM can or cannot do. While opportunity and revenue gener...
JAN 29, 2020 | 11:00 a.m.
GARTNER TOP MARKETING PREDICTIONS FOR 2020 AND BEYOND
Your attempts to connect with consumers by gathering data will most likely fail. Marketing leaders constantly seek additional data sources and new skillsets as they strive for “one-to-one marketing”, invest in event-driven, real-time marketing, and generally seek to deliver the right mes...
JAN 29, 2020 | 10 - 11AM
MAKING SENSE OF THE EVOLVING ABM SOLUTION LANDSCAPE
In just a few short years, ABM has evolved rapidly from the buzzword du jour to a mainstream strategy already implemented, being rolled out, or being planned for by nearly every B2B organization. To meet this need, the landscape of vendors offering solutions that can enable an ABM strategy has incre...
JAN 29, 2020 | 1 pm
KEYS TO SUCCESSFUL MARTECH PROCUREMENT
The marketing technology landscape now includes more than 7,000 distinct solutions, and the number is still growing. Recent research shows that many companies are spending as much on marketing technology as they are on media and more than they are with agencies. Research also shows that companies up...
JAN 29, 2020 | 2 p.m.
CUSTOMER JOURNEY MAPPING WEBINAR
Customer Experience is a competitive differentiator in many industries. Customer Journey Mapping is an increasingly popular element of customer experience management, and includes detailed mapping of a customer’s digital and physical experiences with a brand, business or organisation. This web...
JAN 30, 2020 | 1 p.m.
TREND 3: ACCOUNT-BASED EVERYTHING
ABM was a trend last year and this year it’s table stakes for B2B. It’s high-converting, drives results faster, aligns sales and marketing. The prevalence of ABM has raised the expectations of buyers and customers to receive an elevated level of personalization and customization from the...
FEB 06, 2020 | 1 p.m.
TREND 4: RELEVANT, TIMELY, CONTEXTUAL PERSONALIZATION
Some hate this, some love this. Probably because it means different things to different people. Marketers are over the first name/company name personalization and just want buyers to receive the content, offers, and CTAs they need when they need them. Experiences need to be contextual, relevant, and...
FEB 13, 2020 | 1 p.m.
TREND 5: MARKETING TO AND THROUGH THE CUSTOMER
Marketers are realizing the power of customer marketing to not only influence and generate new customers (through referrals and advocacy) but to retain, expand, and upsell current customers. This in itself is nothing new, but marketers are doubling down on this neglected source of pipeline and reven...
FEB 13, 2020 | 9am-12pm
HARMONIZE MARKETING AND SALES FOR REVENUE
Hear practical tips and tricks from B2B Marketing leaders around finding and engaging the companies you care about, using sales and marketing superpowers for cross-channel experiences, and proving your impact once and for all.
OPTIMIZE YOUR FUNNEL WITH ACCOUNT-BASED MARKETING
Watch this webinar recording to learn how you can implement an ABM strategy to engage key target accounts across all marketing channels and generate more revenue and higher ROIAt the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day mostly pre...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by Demand Gen...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing expert Cra...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to deliver per...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it&rsqu...