RIVET/FCB

Core ABM, ABM Accounts

EIN News | June 28, 2023

Infinite Edge Consulting (IEC), a leading marketing consultancy, and Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform, today announced a strategic services partnership to help customers effectively navigate the journey to maximize their success with ABM and accelerate their pivot to an ABM-driven demand generation approach. This partnership is a critical milestone in the growth of the Infinite Edge ABX Maturity Practice, which provides digital mark...

Account Based Data

The Marketing Practice | December 05, 2022

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD. Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...

Core ABM

6sense | January 05, 2023

6sense, a company that provides a platform for B2B organizations to generate predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. 6sense's Revenue AI platform received 65 leader badges and was named a leader in 11 categories for the fifth consecutive reporting period. This is a big step forward for 6sense and shows how committed they are to giving B2B companies the best revenue solutions possible. In addition, 6sense'...

Account Based Data

ActionIQ | October 13, 2022

ActionIQ today announced that it was selected as a 2022 Digiday Technology Award Finalist in the Best Marketing Analytics Platform category for its work helping News Corp deliver personalized, consistent customer experience across all its media brands to shift from advertising to subscription business model. The Digiday Technology Awards recognize the technology modernizing media and marketing. “With third-party cookies going away, we needed to make a strategic shift from ad...