Appleton Creative

Buyer Intent Data

SalesboxAI, LeadSift | June 07, 2022

SalesboxAI, a Conversational ABM platform, has partnered with LeadSift, a leading buyer intent data platform, to make it easy for customers to fuel their AI-powered revenue engine with high-intent opportunities along with their buying committee members. The strategic partnership enables B2B revenue teams to detect high-intent buying groups for acquisition, retention, cross-sell, and upsell opportunities and engage in account-centric conversations using AI Assistants. ...

MRP Prelytix | February 18, 2020

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relev...

Core ABM, ABM Accounts

Full Circle Insights | December 19, 2022

Full Circle Insights today announced the company has achieved strong marketplace momentum as 2022 winds down, and is poised for significant growth in the coming year. Full Circle's accomplishments in 2022 include launching their latest product, Full Circle ABM, major platform and product innovations, a new patent award and multiple industry accolades. With plans to further build out partnerships and develop product features, Full Circle is on a path to achieve even more growth in 2023....

Account Based Data

ZoomInfo | February 16, 2023

On February 15, 2023, ZoomInfo, a worldwide pioneer in modern go-to-market software, analytics, and intelligence, has just released its 2023 Customer Impact Report, a comprehensive review of the increased productivity and instant value that ZoomInfo provides for GTMteams. The firm polled over 4,300 sales, marketing, operations, and personnel experts to assess how the company's data and solutions enable organizations and people to maximize their development potential. Read More