B2B Marketing Forum Europe

Core ABM

Full Circle Insights | September 21, 2022

Full Circle Insights today announced the debut of Full Circle ABM, the first martech solution that gives B2B marketers the power to measure funnels in an Account Based Marketing (ABM) context. ABM is taking B2B marketing by storm, and in response to increasing customer requests, Full Circle has developed an innovative product that allows marketers to track account engagement from both digital and non-digital campaigns within an account funnel. Full Circle ABM addresses the reality...

ABM Accounts

ZoomInfo, Bombora | June 18, 2022

ZoomInfo Technologies LLC (“ZoomInfo”) and Bombora, Inc. (“Bombora”) today announced that they entered a confidential agreement settling a lawsuit pending in the Supreme Court of the State of New York, County of New York, under the caption ZoomInfo Technologies LLC v. Bombora, Inc., Index. No. 652431/2020. The case concerned a years-long revenue sharing agreement between the parties, which terminated in early 2020, and various privacy-related claims. Terms of the settleme...

Account Based Analytics

LeanData | October 13, 2020

LeanData, the leading provider of go-to-market operations solutions powering the modern revenue engine, today announced winners of the 2020 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its second year, the OpsStars Awards celebrate the strategic contribution, innovation and impact of revenue-generating leaders within the global operations community....

Salesforce | May 27, 2020

Salesforce research indicates innovation and data will drive marketing agendas The research found that standards of customer engagement are shifting and marketers in South Africa are prioritising innovation in a '...