Traffic Digital Agency

Buyer Intent Data

GlobeNewswire | April 27, 2023

Anteriad today announced results of a new study with Ascend2 that shows marketers under increasing pressure to perform in a tough market, and that a focus on quality marketing data, particularly intent data, can help drive results. The study, “The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out,” found that less than one third (28%) of marketers expect to hit Q2 2023 goals and are feeling the stress. Ascend2 and Anteriad found ...

Core ABM, Targeted Account Strategy

Integrate | December 14, 2022

Integrate, the leader in B2B Precision Demand Marketing (PDM), and 6sense, the leading platform for B2B organizations generating predictable revenue, today announced a partnership giving joint customers greater data accuracy and insights to advance their ABM strategies with the ability to automate target account list imports across channels. The new API integration between 6sense and Integrate empowers mutual customers to rapidly launch highly targeted campaigns that result in higher engagement ...

Targeted Account Strategy

Linkedin | January 18, 2021

The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

ABM Accounts

NetLine | February 03, 2021

NetLine Corporation introduced an open B2B lead gen marketplace to push the future of B2B demand generation. This is first and only bid-based platform to generate B2B leads. With the exposed marketplace, B2B Marketers advance better control on the ROI of their content syndication demand generation campaigns, thereby mimicking the buying behavior already trusted across programmatic, display, and search engine marketing channels. Previously the #1 B2B Buyer Engagement Platform, NetLine's overv...