Acronym

Buyer Intent Data

Folloze | February 14, 2023

Folloze, the no-code B2B Buyer Experience Platform (BX 3.0), has been recognized as a 2023 G2 Winter Awards High Performer. Additionally, the firm was awarded badges in seven significant industrial areas. Etai Beck, Folloze Co-founder and CEO, said, "We are honored to be recognized as a High Performer and receive badges from G2, as it underscores our commitment to our customers in building rich tools that marketers can leverage to maximize their performance." He added,...

Core ABM

RollWorks | November 20, 2021

RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. "We're thrilled to launch the new ...

Core ABM

Hotwire, McDonald Butler Associates | April 29, 2021

Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million. MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left). The joined firm, including MBA's 30-in...

Account Based Data

Influ2 | August 27, 2021

Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...