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Red House B2B Marketing | July 22, 2021
Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...
MOI Global | June 19, 2020
B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The acquisition promises to ramp up the two agencies’ shared belief in insights-led creative strategy, and will merge the considerable ABM forces of both agencies, enabling MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS. MOI’s capabilities in digital and data intelligence, as well as its existing ABM...
Account Based Data
Reports and Markets | May 17, 2021
This report examines the Account-Based Marketing (ABM) Software Market in terms of many industry factors such as market size, market status, market trends, and forecast. The report also offers brief information on competitors and specific growth opportunities with key market drivers. The report contains an in-depth overview of the Account-Based Marketing (ABM) Software Market, segmented by companies, region, type, and application. Through an overview of each area, the study provid...
Dun & Bradstreet | May 07, 2021
Dun & Bradstreet Holdings, Inc., a leading global provider of market decisions data and analytics, today launched D&B Rev.Up, an inclusive and agnostic platform that aligns teams, data, and technologies to provide meaningful and engaging buyers interactions for target accounts. D&B Rev.Up ABX is the market's first product to combine first- and third-party data, activation features, and analysis on top of the industry-leading customer data platform (CDP) providing sales and market...
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