Brainrider

ABM Accounts

Demandbase | June 02, 2022

On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact. Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technol...

Core ABM

Demandbase | April 25, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its commissioned Total Economic Impact™(TEI) Study conducted by Forrester Consulting. The study's goal is to help enterprise organizations understand the costs, business benefits, and potential return on investment (ROI) they may realize by deploying Demandbase ABX and Advertising Clouds. With the analysis based on a $200 million, 650-employee composite organization, Forrester found that Demandbas...

Account Based Data

MRP Prelytix | October 13, 2023

MRP has announced additional enhancements to its breadth of buying interest data coverage. MRP's simplified approach provides a solution that removes unnecessary complexities, enabling their customers to expedite their journey toward pipeline growth. By integrating tracked engagement with content tailored to buying interests, B2B revenue teams can efficiently ...

Account Based Data

Business Wire | October 06, 2023

6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of experience in marketing, sales a...