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Core ABM, Account Based Advertising
EIN News | August 25, 2023
Programmatic ad buying has revolutionized the digital media space, making it far easier for both B2C and B2B advertisers to reach their target audiences. While B2B advertisers have taken advantage of the technology, many haven’t been able to transfer their account-based marketing strategies directly into programmatic due to unique data challenges. Bombora, the leading provider of B2B Intent data solutions, is solving that issue with the launch of Intelligent Account-Based ...
ABM Accounts
PRWeb | April 05, 2023
Invado Solutions is expanding its services to offer integrated strategy, creative, and technical capabilities for Salesforce Marketing Cloud customers. The move is part of a strategy to break down the traditional barriers between system integrators and marketing agencies and provide a seamless customer experience. “Traditionally companies have had to rely on multiple agencies to deliver on the massive value of Salesforce Marketing Cloud – a Salesforce Consultancy and...
Core ABM
RollWorks | June 17, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up...
KickFire | August 06, 2020
KickFire®, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch extension release. Teams utilizing KickFire’s extension can now see the exact companies visiting their website along with valuable account-level dat...
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