Capstone Insights

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Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

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ON24 RELEASES SURVEY RESULTS SHOWING VALUE OF DIGITALLY MATURE MARKETING TEAMS

ON24 | March 15, 2023

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On March 14, 2023, ON24, a leading digital engagement platform, released a report on ‘The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results.’ The company gathered responses from over 800 marketing leaders in 12 countries, finding that successful enterprises had a digitally mature marketing team. The report also highlighted that marketers in high-revenue companies scored the highest levels of digital maturity. Among the sur...

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Account Based Analytics

CLINCH PARTNERS WITH INTENT IQ FOR EXPANDED COOKIELESS IDENTITY SOLUTION ACROSS MOBILE AND CTV

Clinch, Intent IQ | January 18, 2022

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Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. "Our partnership with Intent IQ is one of many steps we've taken to strengthen ...

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Account Based Data

DEMANDSCIENCE LISTED ON THE INC. 5000 FASTEST-GROWING COMPANIES LIST

DemandScience | September 22, 2023

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DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-grow...

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ABM Accounts

ACCOUNT BASED MARKET INTELLIGENCE (ABMI) - THE REVENUE POTENTIAL REMEDY

AviraInsights Technologies | May 04, 2021

news image

The Evergreen Marine shipping container’s blockage will unquestionably be one of the remarkable occasions of 2021. As indicated by the shipowner, 'high breezes in a dust storm were the significant motivation to perplex the boat track'. The Covid19 Pandemic was the dust storm that perplexed organizations track in 2020. Each hub in the business ecosystem - producing offices and dissemination focuses the same - were unfavorably hit. Other than the revenue-sway, occurrences like these ...

Read More
news image

ABM Accounts

ON24 RELEASES SURVEY RESULTS SHOWING VALUE OF DIGITALLY MATURE MARKETING TEAMS

ON24 | March 15, 2023

On March 14, 2023, ON24, a leading digital engagement platform, released a report on ‘The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results.’ The company gathered responses from over 800 marketing leaders in 12 countries, finding that successful enterprises had a digitally mature marketing team. The report also highlighted that marketers in high-revenue companies scored the highest levels of digital maturity. Among the sur...

Read More
news image

Account Based Analytics

CLINCH PARTNERS WITH INTENT IQ FOR EXPANDED COOKIELESS IDENTITY SOLUTION ACROSS MOBILE AND CTV

Clinch, Intent IQ | January 18, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. "Our partnership with Intent IQ is one of many steps we've taken to strengthen ...

Read More
news image

Account Based Data

DEMANDSCIENCE LISTED ON THE INC. 5000 FASTEST-GROWING COMPANIES LIST

DemandScience | September 22, 2023

DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-grow...

Read More
news image

ABM Accounts

ACCOUNT BASED MARKET INTELLIGENCE (ABMI) - THE REVENUE POTENTIAL REMEDY

AviraInsights Technologies | May 04, 2021

The Evergreen Marine shipping container’s blockage will unquestionably be one of the remarkable occasions of 2021. As indicated by the shipowner, 'high breezes in a dust storm were the significant motivation to perplex the boat track'. The Covid19 Pandemic was the dust storm that perplexed organizations track in 2020. Each hub in the business ecosystem - producing offices and dissemination focuses the same - were unfavorably hit. Other than the revenue-sway, occurrences like these ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us