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Account Based Execution
Contentgine | April 23, 2022
Contentgine®, the world leader in content-based marketing, today released its latest "Top 5 in 15" video episode, featuring the most popular software- defined wide area networking (SD-WAN) content analyzed by its Content Indication Platform (CIP). Exploring its vast business-to-business (B2B) library, syndicated by its Perpetual Engine®, Contentgine's CIP examined content consumption across more than 600 SD-WAN assets to determine the category leaders. ...
Account Based Data
TrustRadius | March 21, 2022
On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-f...
Core ABM
Demandbase | June 16, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...
ABM Accounts
Vital4 | March 10, 2020
Vital4, a woman-owned SaaS data technology company specializing in global screening for risk management, is pleased to announce the appointment of Todd McCormick as its Chief Revenue Officer. Todd is a seasoned CRO, with over 20 years of experience as a top performer and sales leader. Todd brings a highly successful track record in scaling companies both domestically and internationally and thrives within the dynamics of high-growth technology companies. Prior to joining Vital4, Todd was the CRO...
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