Blue Corona

Account Based Data

Qualtrics | January 31, 2023

On January 30, 2023, Qualtrics, the leader inthe experience management category, announced that hundreds of organizations, including The BMW Group, Principal Financial Group®, and Farmers Insurance, selected its CX solutions in the fourth quarter of 2022 in order to create exceptional customer experiences during uncertain times. Bad customer experiences result in direct income loss since a bad contact may result in the loss of consumer loyalty and future spending poten...

Account Based Data

FUSIONWRX Inc | January 31, 2022

FUSIONWRK Inc., a Flottman Company, is a full-service marketing agency in Northern Kentucky. It focuses on digital marketing and specializes in building and optimizing Google Business Profiles. It was one of the only two finalists for the 2021 ‘Best Customer Experience Execution’ Pinnacle Award from the American Marketing Association (AMA). This runner-up honor was to recognize its contribution to improving online presence and sales entitled ‘Increasing Online Sales Success for...

Account Based Execution

Demandbase | June 09, 2022

Demandbase announced the newly launched Demandbase Data (D2) Labs. D2 Labs was created to drive business data innovation and help organizations adopt Account Intelligence. Customers may now work directly with Demandbase's data professionals and data scientists to transform their incomplete, unactionable data into insights that generate money. ICPaaS and similar services offer tailored "data as a service" to assist businesses in identifying the best accounts within th...

Core ABM

Folloze, GetIT | April 11, 2022

On April 7, GetIt and Folloze announced an agency partnership. It will bring together the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing solutions for technology, telecom marketing and IT. It aims to solve a common challenge for marketers, which is bringing ABM and other marketing solutions to marketing swiftly. This process usually takes months. Folloze and GetIt will together eliminate the time taken for the coding activities and integration and offer clients ...