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Intuit Mailchimp | September 11, 2023
Intuit Mailchimp, one of the world's leading email marketing and automation platform, has announced the launch of a new global brand and product campaign titled 'Turn Clustomers into Customers.' This campaign was developed in collaboration with its in-house agency, Wink Creative, which was designated the 2023 In-House Agency of the Year by Ad Age. They also received support from industry powerhou...
Core ABM
Madison Logic | December 22, 2021
On December 21, Madison Logic (ML), a global ABM platform, announced that it was named a Leader in Marketing Account Intelligence by G2. ML has earned this title for the third consecutive quarter. Additionally, Madison Logic’s ML Platform was recognized as an Enterprise High Performer in the G2 2022 Winter Reports, proving its supremacy. G2’s standard for Marketing Account Intelligence software is determined by the software’s ability to compile insightful prospec...
Account Based Data
GlobeNewswire | May 23, 2023
DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that Mark DePalma has joined the company as Chief Technology Officer. In his new role, DePalma will oversee product engineering and the company’s data factory. DePalma brings nearly a decade of senior technology leadership in the B2B data and demand generation industry to Deman...
Bidtellect, Bombora | January 20, 2023
Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...
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Account Based Data, ABM Accounts
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