Austin Lawrence Group

Core ABM, ABM Accounts

Full Circle Insights, Bombora | January 25, 2023

On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals. The integration with Bombora en...

Account Based Data

ZoomInfo | August 22, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has nearly tripled its company coverage in the past year, making more than 100 million businesses available to all customers through continued investment in data acquisition, machine learning, and enhanced location-based data matching technologies. Company data is a foundational asset of ZoomInfo’s software platform, which helps businesses find their next custom...

Account Based Data

Ada, LiteBit | December 29, 2021

With the growth of cryptocurrencies in recent years, LiteBit, one of the top cryptocurrency brokers in Europe, has had to scale its customer service response strategy. When the cryptocurrency industry saw record-breaking growth rates in 2017, more people started to click onto LiteBit's website, inquiring about the market. The Netherlands-based broker helps customers buy, sell and store more than 45 different types of cryptocurrencies. With only two people in its...

Buyer Intent Data

NetLine Corporation | March 31, 2022

Today, NetLine published its 2022 State of B2B Content Consumption and Demand Report for Marketers — a full-scale look into the platform's first-party content consumption and demand data from the previous 12 months. The company's annual report explores key insights from the content consumption behaviors of millions of B2B buyers, providing a data-backed foundation through which Marketers can guide their centric content demand generation marketing programs. NetLine...