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Accenture | April 03, 2020
A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...
Bonafide | September 18, 2020
Houston-based digital marketing agency Bonafide has been recognized with the Better Business Bureau Education Foundation’s annual Pinnacle Award for 2020. This prestigious award honors local companies that have demonstrated a true commitment to customer service, workplace culture and community involvement. This is the second time Bonafide has earned top honors, along with three previous Winner of Distinction awards. Since 2009, Bonafide has helped growth-minded companies build their...
Core ABM, ABM Accounts, Targeted Account Strategy
RollWorks | December 22, 2022
Contents 1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations 2. Efficient Go-to-market Strategies with ABM Partners In the quest for reaching out to the most relevant accounts before your competitors do and boosting your sales volumes, account-based marketing has emerged as the most preferred sales and marketing strategy over the pa...
Account Based Advertising
PRWeb | May 15, 2023
With an explosion of marketing campaigns and ads everywhere around, marketing is now entering a new era where businesses and marketing teams put the customers in the center and deliver messaging that focuses on their wants and needs while bringing them specific value. DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Chris Cunningham, head of influencer marketing and a founding member of ClickUp to learn more about the company’s value-based mar...
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