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Core ABM, ABM Accounts
PR Newswire | June 30, 2023
Account-based marketing platform RollWorks, a division of NextRoll, today unveiled new industry-leading ROI stats across its customer base, including an average 18% increase in win rates, 16% increase in opportunities created, and 20% increase in opportunity-converting form-fills — all within 6 months of going live with RollWorks. The insights are made possible by a new RollWorks Ad Revenue Impact Report, which helps marketers easily quantify the influence of their advertising invest...
Account Based Analytics
Jabmo | February 18, 2021
The leading Account-based Marketing (ABM) solutions provider, Jabmo, to the and life sciences and manufacturing industries has announced unveiling of its ROI Analysis Toolset. Being a new essential piece in its ABM platform, the analysis toolset allows B2B marketers in multifaceted sales organizations to measure the influence of their marketing hard work in a scientific and controlled manner. Specifically, the ROI Analysis Toolset delivers a reasonable analysis of how operative ...
Account Management
HG Insights | July 25, 2022
HG Insights®, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. According to recent McKinsey & Company research, companies using data-driven B2B sales-growth engines report above-market growth and EBITDA increases between 15 to 25 percent.1 Eve...
Account Based Execution, Account Based Advertising
PR Newswire | July 26, 2023
Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today launches the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers, using its proprietary Piper B2B DSP. Piper's ability to precisely target accounts and buying groups that are showing intent is unique in the industry. Combining that precision with its unparalleled granular reporting will be a first in the increasingly popular CTV adver...
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