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Account Based Data
Forrester | March 21, 2023
Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA event being held in London and digitally on 10–11 May 2023. At a time when consumer brands are bracing for strong, macro-level headwinds, including inflation, talent shortages, and supply chain issues, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their cus...
ABM Accounts
Sitecore | April 12, 2022
Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud. The new additions have helped expand Sitecore's SaaS-enabled composable DXP, which was created to enable brands to deliver better customer interactions and provide real...
Core ABM
IDG Communications | March 23, 2021
IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including: Finding and targeting...
Folloze, Hunter & Bard | June 27, 2022
Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today that will bundle the Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services. Hunter & Bard will join the Folloze as a Service Technology (FaaST) program, bringing data-driven marketing engagement, personalization and turnkey campaign activation to the agency’s clients that need ABM expertise and deployment. &ldquo...
Core ABM, Account Based Data
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