TBCS Data

Demandbase | March 17, 2020

Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more chal...

Core ABM

PR Newswire | May 12, 2023

MRP, a leading provider of account-based technology and solutions, today announced Christopher Rack's appointment as its Chief Executive Officer (CEO). Chris will report directly to Seamus Keating, CEO of publicly-listed parent company FD Technologies. Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris ...

Account Based Data

ServiceNow | August 16, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. The 6th annual B2B Innovator Awards celebrates the quick thinkers, innovators, and leaders pushing the envelope to engage prospective customers effectively and meet their buyer needs in the new world of B2B marketing. Rath was...

Account Based Data

ActiveCampaign | August 01, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), has surpassed 180,000 global customers, making it the largest provider of CRM and automated sales and marketing. To enable the company’s continued momentum, ActiveCampaign made two recent leadership appointments. Industry tech veteran Sameer Kazi was appointed as president, and Kelly O’Connell was elevated to senior vice president of platform strategy. The company also hired Kai Ichikawa as its vice pr...