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Account Based Data
LinkedIn | February 17, 2021
A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...
Metadata io | January 23, 2020
Metadata.io the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption and likelihood to recommend. Metadata was an ...
Buyer Intent Data
TrustRadius | March 17, 2022
TrustRadius, the most trusted research and review platform, today announced an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide. B2B tech marketers can now access downstream intent data from TrustRadius within LinkedIn Campaign Manager to target and convert in-market buyers while they are in late stages...
Klevu, Klaviyo | November 11, 2022
Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce today released an integration for Klaviyo, a unified customer platform that provides data-driven marketing tools – including email and SMS – for e-commerce businesses. The integration allows ecommerce businesses using Klaviyo the ability to connect search terms to shoppers to display automatically curated products in email and SMS campaigns, and use search and product data in...
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