Salesforce

Salesforce | May 23, 2016

“Account-Based Marketing.” Shouldn’t this be the name and definition all in one package? Caught by the daily drumbeat of catchy phrases, tweets and blog articles, I once found myself drowning in confusion. Is ABM a technology or strategy? Is it old or new? Is it… fill in the blanks....

Salesforce | March 22, 2016

Google can drive our cars. Waze tells us how to get where we want to go. “So why can’t machines help us determine which campaigns go to which account?” asked Jason Garoutte, CEO and co-founder of San Francisco-based YesPath, an account-based marketing (ABM) solution that just came out of stealth. Garoutte and co-founder and CTO Brian Zotter left Salesforce to embark on a path that eventually led into the jammed-packed MarTech start-up world on their own. Before starting YesPath...

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....