MRM//McCann

Salesforce | March 06, 2020

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global brands. As a result of the acquisition, Salesforce and The CMO Club will jointly offer digital platforms, programs and events for marketers, the statement noted....

Account Based Data, Targeted Account Strategy

Sprinklr | December 27, 2022

Finding segregated operations teams and optimizing them to improve the customer experience is one of the top strategic moves businesses are making, and platforms like Sprinklr help in this regard. Ventana Research has evaluated several customer experience management (CXM) platforms and released its 2023 Customer Experience Management Value Index Report. Sprinklr, a unified customer experience management (Unified CXM) platform for evolving enterprises, turned out to be an "e...

Adobe | March 17, 2020

Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its most significant integrations post-acquisition. The company announced an Adobe Experience Manager Asset (AEM Assets) Selector, which allows Marketo Engage users to access assets from Adobe’s digital asset management (DAM) offering. This integration announced in its Release Notes for January 2020 is available for Marketo customers who are also customers of AEM Assets (the Adobe DAM) and have...

Account Based Data

Influ2 | August 27, 2021

Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...