The Smarketers

Buyer Intent Data

HG Insights | October 21, 2021

HG Insights, the global leader in market intelligence for technology vendors, announced today it has been included as a “Representative Vendor” in the September 2021 Gartner “Market Guide for Revenue Data Solutions.” The guide focuses on “Revenue Data Solutions (RDS) that provide essential insights for a data-driven commercial team to target prospects and customers with a demonstrated or predicted propensity to buy using actionable context, prioritiza...

ABM Accounts

RollWorks, Postal.io | August 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today teamed up with Postal.io, the leading offline marketing engagement platform, to help B2B organizations create automated offline campaigns that engage the right accounts and contacts at the right time in the buying journey to achieve a fully integrated, truly omni-channel ABM strategy. The new RollWorks and Postal partnership marks Postal's first workflow collaboration with an ABM company and is made poss...

Bestmediainfo | July 27, 2020

Media tech entity Fork Media Group announced the launch of ContextAds, a programmatic platform to enable marketers adopt a holistic approach towards digital advertising. Having delivered more than 1,000 brand campaigns through the managed service route, the programmatic platform of ContextAds is an enhancement to the digital advertising offering of Fork Media Group....

Account Based Analytics

Harte Hanks | June 01, 2022

On May 31, Harte Hanks, a leading global customer experience company, announced that a leading employee screening services company had been awarded a new business assignment. Harte Hanks will provide a wide scope of B2B sales and marketing support services. A strong track record of providing exceptional support and easy integration with B2B sales operations made Harte Hanks the first choice for the program. The new relationship manager for this compliance-driven com...