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Folloze | September 12, 2022
Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today announced it has appointed a leader in transformational marketing Mary Gilbert as the company’s permanent Chief Marketing Officer (CMO). As CMO, Gilbert will help drive the revolution in B2B marketing with her unique perspective on cultural transformation and marketing technology innovation. “We are thrilled to have Mary on the Folloze leadership team as she brings a...
ABM Accounts
Demandbase | April 22, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...
Core ABM
Momentum | July 05, 2021
The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...
Demandbase | June 02, 2022
On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact. Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technol...
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