B2B Content Agency

Core ABM

Momentum | February 16, 2021

As the business pursues growth in EMEA and North America, the leader in account-based marketing and the growth consultancy, momentum has announced major two executive appointments. The appointments are Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director. Bell has a track record of leading various organizations through periods of international expansion and high growth and will guide the M&A strategy of the group. He said that h...

Account Based Execution

Jabmo | April 29, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...

Account Based Data

Demandbase | March 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces that Demandbase One is immediately available in AWS Marketplace. The first B2B go-to-market solution to be added to the platform, Demandbase One helps B2B marketers and sellers see their accounts more clearly and orchestrate every marketing and sales motion in order to spot opportunities earlier, engage more intelligently, and close deals faster. By joining AWS Marketplace, AWS customers can enjoy a more streamlined buyin...

Core ABM

Optimizely | December 27, 2021

On December 21, Optimizely announced the launch of an integrated version of its Content Cloud and B2B Commerce Cloud products. By implementing these products together, brands can create effective content strategies and coordinate with large marketing teams for optimum results. This integration uses the B2B Commerce Cloud as a commerce API to make crucial B2B data and capabilities available within the Content Cloud. When B2B customers choose this integrated solution, they can:
Read More