Aziam Burson-Marsteller

ABM Accounts

Madison Logic | May 05, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle. With the new Jo...

Account Based Advertising

Demandbase | March 16, 2022

On March 15, Demandbase announced that it had joined the World Wide Web Consortium (W3C), the international community, to help shape the future of privacy and advertising. Demandbase is an ABX member. It will be a part of the working group and standards organization and will take part in assisting in defining the guidelines and protocols that ensure the growth of the web. Demandbase will lend its extensive insights on digital advertising, buyer data, buyer privacy, and more. ...

Account Based Execution

Instrumental Inc | August 20, 2020

Instrumental Inc., leader in manufacturing intelligence and issue discovery, today announced that its second quarter, which ended June 30 2020, was the largest in company history. As electronics brands navigate the challenges of manufacturing in an unprecedented international environment, forward-looking brands are leveraging Instrumental not only to find and resolve design and process issues faster, but to expedite remote work in an industry that was highly dependent on in-person investigation ...

ABM Accounts

Red House B2B Marketing | July 22, 2021

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...