MoData

Account Based Data

Simplr | August 19, 2022

The challenges of implementing AI and automation in CX are brought to the fore in a commissioned study published today, conducted by Forrester Consulting on behalf of Simplr. Derived from the insights of more than 160 CX decision makers at global enterprises, Driving Next-Gen Customer Experience Through Chatbot-Agent Collaboration finds that the inability to connect the dots behind the scenes between customer service chatbots, human customer service agents, and data sources required for both to ...

Core ABM, Account Based Advertising

Business Wire | August 29, 2023

Emplifi, a leading unified customer engagement platform, today announced that it is the winner of the “Influencer Marketing Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry today. Emplifi’s combined product suite enables leading brands...

Core ABM, ABM Accounts

6sense | December 13, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced today that it has been named a Leader in the December 2022 GartnerⓇ Magic Quadrant™ for ABM Platforms report for the second consecutive time. 6sense is positioned highest for Ability to Execute and furthest for Completeness of Vision in the Leaders’ Quadrant. 6sense has the highest score for all three Use Cases evaluated by Gartner in the December 2022 Critical Capabilities for...

Core ABM

Momentum | February 16, 2021

As the business pursues growth in EMEA and North America, the leader in account-based marketing and the growth consultancy, momentum has announced major two executive appointments. The appointments are Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director. Bell has a track record of leading various organizations through periods of international expansion and high growth and will guide the M&A strategy of the group. He said that h...