Demodia - Demand Generation

ABM Accounts

Madison Logic | May 03, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been named a 2023 Technology Leader in SPARK Matrix™ analysis of the global ABM market by Quadrant Knowledge Solutions, a global advisory and consulting firm. This is the third consecutive year that Madison Logic has earned Leader status as a critical resource for revenue marketers to convert their best accounts faster. The annual report provides a detailed analysis of ...

Core ABM

Momentum | March 16, 2021

Tamsen Galloway, who brings over 20 years of involvement with B2B strategy, marketing, and tech, joins the association as General Manager and the US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, in the US leadership group at the development marketing experts who, throughout the previous 10 years, have driven the path in changing how complex worldwide associations go to the market and land their greatest v...

Account Based Data

The Marketing Practice | December 05, 2022

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD. Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...

Account Based Data

Lift AI | June 21, 2022

On June 15, Lift AI, a leading anonymous buyer intent data solution, announced that Greg Wolfe was joining its Board of Advisors. Greg Wolfe was the former Chief Operating Officer at Marketo. He is a seasoned technology executive and board member with more than three decades of experience in the software and technology industries. He has a hold over strategy, operations, and marketing and has played a crucial role in the rapid rise of Marketo in the marketing technology space. His contribution w...