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EVENTS

B2B Open Exchange
B2B OPEN EXCHANGE
August 18-18, 2018
B2B Open Exchange one with no pressure and plenty of opportunities. At an "open exchange,” you’re free to share ideas, contacts, information, and resources with tons of interesting people. The prospects that inspire are boundless, and it doesn’t cost much more than a conversat...

Business to Business (B2B) Roundtable
BUSINESS TO BUSINESS (B2B) ROUNDTABLE
August 21-21, 2018
Come to join other area business leaders to network and discuss the particular challenges of businesses that work directly with other businesses. This structured networking program is designed to provide a forum for professionals to share ideas, contacts, and referrals with the purpose of increasing...

Lamar Advertising Company


Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 330,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day.

RELATED NEWS


HootSuite, the social media management platform, announced today its launch of Boost, a new feature in the HootSuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences. With Boost, Hootsuite users will save time by managing organic and paid activity all in one place, quickly promoting organic content that has already been approved and published. Users can also set rules based on the metrics that matter most, to automatically promo...

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The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report titled, “The path to 2020: Marketers seize the customer experience” explores how CMOs are aligning their direct action to magnify brand equity through personalized CX. One of the most start...
MARTECHSERIES
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When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? It could help guide your strategy and inform some decisions on what to devote resources to, right? Right....

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Vibration monitoring is an important part of predictive machine maintenance, which is an intelligent way to monitor machine working and boost performance....
NEWSMAKER
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Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced that it has signed an agreement to acquire data science company Spiderbook. Spiderbook automates the identification of companies that are likely to buy, including those that are already in-market for a company’s products and services. It then determines the right buyers within those accounts and uncovers buyer-specific insights to recommend personalized messages for sales teams to use....
DEMANDBASE
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After their announcement in May, Twitter will execute changes with respect to how characters in a tweet tally towards its present limit on September 19th.

The individuals who battle to fit their ramblings inside 140 characters will now have more space to convey what needs be or the brand they speak to. As opposed to extend the limit at danger of losing clients who appreciate the short upgrades which Twitter gives; the online networking mammoth has chosen to change what tallies tow...

MARKETING TECH
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