B2B Fusion

ABM Accounts

Invado Solutions | August 19, 2021

Invado Solutions, a boutique Pardot consulting firm and Salesforce marketing partner, has launched a full-service demand generation solution for its customers. The solution includes full demand gen strategy development, campaign creation, technical implementation and operational support. Carlos Hidalgo, a B2B demand generation strategy veteran, author and TedX speaker, has joined Invado Solutions as Head of Demand Generation Strategy. Carlos brings 25 years of B2B marketing experience to Invado ...

Account Based Execution

6sense | June 23, 2022

On June 22, 6sense announced that it was named a Leader across 11 categories in the G2 Summer 2022 Grid Report. It was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase...

Account Based Analytics, Buyer Intent Data, Account Management

Clearbit | February 20, 2023

Clearbit, one of the leaders in B2B market intelligence, announced the expansion of its Powered By Clearbit program for product development teams. The initiative now enables product teams to issue new customer API keys quickly and leverage Clearbit's new on-demand analytics to provide their end customers with free data credits. More than 100 world's leading marketing and sales applications, including HubSpot, G2 Buyer Intent, Drift, Clari, and Mutiny, rely on Clearbit fo...

Account Based Analytics

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...