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EVENTS

How to Have the Best B2B Approach in Product by Google PM
HOW TO HAVE THE BEST B2B APPROACH IN PRODUCT BY GOOGLE PM
November 28-28, 2018
My topic centers around challenges that I've either experienced or seen during my career when B2C tactics, strategies, or hot trends have been applied to B2B product management unsuccessfully. I find learning from failures to be particularly interesting.

Customer-Focused Email Marketing Content & Campaigns
CUSTOMER-FOCUSED EMAIL MARKETING CONTENT & CAMPAIGNS
November 28-28, 2018
Harness The Latest Tools, Technologies, AI & Automation Innovations, Maximise Customer Engagement With Compelling Content Formats, Drive Revenue With Advanced Personalisation, Targeting & Data Segmentation Strategies & Boost Deliverability & Email ROI, We gather senior-level, brand-s...

OpGen Media


OpGen Media is a Marketing Operations & Demand Generation partner for leading B2B companies ranging from SMB to Enterprise. For Enterprise clients such as Oracle, DocuSign, OpenText, Citrix and more, our core focus is on acquiring net new prospects on a performance model. We build proprietary data models to forecast in-market buyers, and develop marketing strategies around driving those desired accounts through our clients'​ marketing and sales funnels. For our SMB clients we build, optimize and scale core revenue driving components such as marketing automation, outbound marketing, SEO, in-market lead generation and more. We are a fully functional VP of Demand Generation & Marketing Ops that owns a lead and revenue commit.

RELATED NEWS


By Tom Koletas | Nov 16, 2016
Source - 
http://www.cmswire.com/


Remember pet rocks or Rubik’s Cubes or hipster beards?

Well, add account-based marketing (ABM) to that list of trends. The question to answer: Is it a fad or an integral B2B strategy that is here to stay?

Some Marketers Have Doubts
It's true that not all marketers are buying into ABM. Many are still on the fen...

HTTP://WWW.CMSWIRE.COM/
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A consortium of marketing technology companies joined together today to take account-based marketing (ABM) to the next level. Demandbase, a targeting and personalization marketing platform for B2B marketers, announced the inception of the ABM Leadership Alliance in conjunction with opening day of its annual user conference here.  ABM, based on the collective decision-making process, capitalizes on the reality that most B2B buying decisions are made by a group of people rather than one indiv...
CMSWIRE
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Partnering with a larger company is like having a tall older sibling: they can give you a leg up to reach the treats on those higher shelves. For your business, those treats could be new customers that you’re not normally reaching, new ways of looking at your target market, and drawing on the reputation of the more established brand to convince more customers to work with you. Once you start gaining new partnerships with other businesses, others are sure to follow. Just like a sibling&rsqu...
BUSINESS2COMMUNITY
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The fundamental shift from capturing individual leads to engaging buying within target accounts is a multidimensional change many B2B marketers are struggling with as they look to adapt their approach strategies, processes and tools.This will be a recurring topic of discussion during the upcoming B2B Marketing Exchange, taking place February 19-21 in Scottsdale, AZ. In a session titled “Life Beyond The Lead,”, Terry Flaherty, Senior Research Director at SiriusDecisions, will kick off...
DEMAND GEN REPORT
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HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. The definition of customer satisfaction is changing. Nowadays, support teams cannot be complacent and stop at just answering or resolving client queries. They need to be pro-active so that the custome...
MARTECH SERIES
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Marketing, media and consulting company TNEC Media, Marketing and Consulting, proudly announce the availability of its services in helping companies analyze, create and implement cutting edge and results-driven marketing strategies. TNEC Media, Marketing, and Consulting represents, plans and develops, and helps to support many charities and not for profits.
...

DIGITALJOURNAL
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EVENTS

How to Have the Best B2B Approach in Product by Google PM
HOW TO HAVE THE BEST B2B APPROACH IN PRODUCT BY GOOGLE PM
November 28-28, 2018
My topic centers around challenges that I've either experienced or seen during my career when B2C tactics, strategies, or hot trends have been applied to B2B product management unsuccessfully. I find learning from failures to be particularly interesting.

Customer-Focused Email Marketing Content & Campaigns
CUSTOMER-FOCUSED EMAIL MARKETING CONTENT & CAMPAIGNS
November 28-28, 2018
Harness The Latest Tools, Technologies, AI & Automation Innovations, Maximise Customer Engagement With Compelling Content Formats, Drive Revenue With Advanced Personalisation, Targeting & Data Segmentation Strategies & Boost Deliverability & Email ROI, We gather senior-level, brand-s...