Mortimer Harvey

Buyer Intent Data

Lift AI, Drift | September 06, 2021

Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced Aug. 26. Lift AI is a machine-learning model that identifies the buying intent of anonymous website visitors in real-time. Created by sales agency MarketLinc, Lift AI, will develop playbooks, chat engagement strategies and custom ser...

Core ABM

Momentum | March 16, 2021

Tamsen Galloway, who brings over 20 years of involvement with B2B strategy, marketing, and tech, joins the association as General Manager and the US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, in the US leadership group at the development marketing experts who, throughout the previous 10 years, have driven the path in changing how complex worldwide associations go to the market and land their greatest v...

Core ABM, ABM Accounts

EIN News | July 05, 2023

The new relationship will bring together Numentum’s expertise in training cross-functional teams on buyer-centric digital go-to-market motions and B2B Marketing’s 20 years experience building and cultivating one of the world’s largest B2B marketing communities via its Propolis platform. Numentum will support the growth and development of Propolis by providing learning resources and insight for Propolis members, speakers and panelists at B2B Marketing events, an...

Core ABM, Account Management

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...