Specialist - The Content Marketing Agency

Account Based Data

MRP Prelytix | October 13, 2023

MRP has announced additional enhancements to its breadth of buying interest data coverage. MRP's simplified approach provides a solution that removes unnecessary complexities, enabling their customers to expedite their journey toward pipeline growth. By integrating tracked engagement with content tailored to buying interests, B2B revenue teams can efficiently ...

Outreach | May 12, 2020

Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant and platform capabilities at its recent Unleash Virtual Summit 2020 event. The AI Assistant is designed to provide secure sales enablement intelligence, ...

ABM Accounts

Doceree | June 10, 2022

Doceree announced the expansion of its targeted offering with Doceree ABM, account-based marketing (ABM) solution designed particularly for life science companies that allows them to contact institutional decision makers based on accounts and intent. Doceree ABM enables marketers to target individual accounts or apply intent-based data to recognize the interest of institutional stakeholders, such as administrative decision-makers or healthcare professionals. It will improve the ca...

ABM Accounts

MRP | March 01, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today released “The Enterprise Marketers’ Guide to ABM” at the 2022 B2B Marketing Exchange (B2BMX) conference. The culmination of a year-long proprietary research project fielded by independent research firm Demand Metric, the Guide shares findings from over 1,200 study participants across 5 continents about the environment, people, processes, and technology that are crucial to enterprise ...