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EVENTS

B2B Open Exchange
B2B OPEN EXCHANGE
August 18-18, 2018
B2B Open Exchange one with no pressure and plenty of opportunities. At an "open exchange,” you’re free to share ideas, contacts, information, and resources with tons of interesting people. The prospects that inspire are boundless, and it doesn’t cost much more than a conversat...

Search Engine Marketing 108
SEARCH ENGINE MARKETING 108
August 21-21, 2018
A small business blog is a marketing tool that allows you to connect with your preferred audience on a deeper level. A good blog will not only position you as a leader in your industry but also will positively impact your SEO. Join us to learn blogging best practices and answer common questions like...


As of Feb. 1, 2018 Crowdtap is now Suzy. Suzy is how leading companies harness collective insights from millions of consumers worldwide to deliver real-time intelligence. For more information, visit asksuzy.com and join us on our new LinkedIn page: http://bit.ly/SuzyLinkedIn

RELATED NEWS


Account Based Marketing/Selling is all the rage today. if you haven’t jumped on that bandwagon, you clearly aren’t one of the cool kids.But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published. There are some differences in ABM/ABS–ironically, very few people talk about them, exce...
BUSINESS2COMMUNITY
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Selling a hardware product like all flash storage means there is no free trial or freemium offering to get a prospective client to try. Epstein said you have to be more innovative in how you provide content and generate demand. This is part of the reason why Epstein is looking forward to working with account-based marketing. He’s only fifteen months into his CMO role at Kaminario and ABM is his first focus for 2017....
DIGINOMICA
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ANNUITAS clients SecureWorks and PR Newswire have been named finalists in the Content Marketing Awards for strategies and programs that were designed and implemented by ANNUITAS. Presented by the Content Marketing Institute, the Content Marketing Awards recognize the best content marketing projects, agencies and marketers in the industry each year. ANNUITAS was also named a finalist in the Partners category....
PR NEWSWIRE ASSOCIATION LLC
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Jivox, the leading data-driven platform for personalized digital advertising, today unveiled a strategic partnership and technology integration with AppNexus, the world’s leading programmatic platform for buying and selling digital advertising. The market leaders have joined forces to deliver the industry’s most comprehensive personalized digital advertising solution through the seamless integration of Jivox’s dynamic creative platform with the AppNexus Programmable Bidder. Ret...
BUSINESS WIRE
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I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to account-based marketing. In 2015, only 20% of companies had AMB programs in place.


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BUSINESS 2 COMMUNITY
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Warm handshakes, face-to-face conversations, and eye contact have been important pieces of the sales process for as long as sales has existed. And even though those human touches are still important, they have been replaced by technology in a lot of ways, particularly in the early steps of the lengthy B2B customer journey.It's estimated that in B2B deals, on average 57% of the buyer's research (most of it online) is conducted before any contact is made between buyer and seller. Though th...
MARKETINGPROFS
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