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Grey Group


Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of "Grey Famously Effective Since 1917," we continue to break new ground in brand experience across every platform and create lasting consumer connections. Our parent company is WPP.

RELATED NEWS


Yahoo, in all its recent turmoil, held its annual developers conference today — and it was all about analytics. Noting that Flurry now supports over 250,000 developers, Yahoo redesigned the Flurry Web dashboard with a flatter look and a “faster, more intuitive way to view data.” Currently opt-in, the new look will roll out gradually over the next few months. In that new-look Flurry, you’ll also be able to get analytics for your tvOS app. It will also let developers serve ...
THE NEXT WEB
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Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is available in other advertising suites that will help them follow users as they browse the internet (including on Pinterest)......
TECHCRUNCH
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If you are not hearing about content marketing, you should be.If you are, much of it is probably wrong because just like social media, it’s effective use is determined by one’s understanding of it.The difference between social media and content marketing is that content marketing is a practice, just as accounting is a practice. That is, there are conventions that dictate how it should be consistently practiced.Accounting happens to be a regulated business practice, and that gets most...
BUSINESS 2 COMMUNITY
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Engagement marketing software provider Marketo has launched a new account-based marketing product this week. Marketo Account-Based Marketing (ABM) aims to give marketing and sales teams the tools to collaborate and target accounts in personalised ways. In a recent survey of over 100 global marketers carried out by Avention, 90% said they see ABM as relevant to their businesses and 86% are confident it will drive growth. It's a form of marketing that's on the rise and as such isn't a ...
MARKETINGTECHNEWS.NET
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In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain how you can find the right niche for your entrepreneurial needs.You’ve come up with a great idea for a business, but you’re not ready to roll yet. Before you go any further, the next step is figuring out just who your market is....
HTTPS://WWW.ENTREPRENEUR.COM
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New and superior products by suppliers, and enhanced macro and micro-encapsulation techniques which eventually reduce the advanced PCM costs will create new opportunities in PCM market. Major Challenge in Phase Change Materials is to increase the awareness for advanced PCM products…...
NEWSMAKER®
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