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Account Based Data

The Manomet Current | June 14, 2021

As the industry is growing in popularity, the demand for buyer intent data tools is expected to increase dramatically. The two main factors, such as market revenue and market size, are examined to study the expanding market. With Covid-19’s high impact, companies in this industry are now highly relying on technology, which would help them sustain market position and gain enough market values. Also, B2B buyer intent data tools have been used worldwide to enhance sales convers...

Core ABM

Demandbase | May 25, 2022

On May 20, Demandbase announced the appointment of Sean Malone as its new chief information security officer (CISO). Malon comes with experience in cyber security and defense. He will look over information security and IT functions at Demandbase. "Joining Demandbase as CISO is very exciting." said Malone. "Joining Demandbase as CISO is very exciting. I've watched how influential Demandbase solutions are for B2B companies —...

ABM Accounts

Business Wire | August 01, 2023

Salesloft, provider of the first and only global AI-powered revenue workflow platform, today released the results of its 2023 State of AI in Sales Survey, which polled more than 500 U.S.-based sales executives. An overwhelming 95% of executives polled report their organization is currently using AI in sales in some capacity, and another 84% say their company has used generative AI in sales in the past year. “Generative AI is transforming nearly every industry right now. Wh...

ABM Accounts

Terminus | October 28, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today introduced its free data audit to improve the accuracy of B2B go-to-market data. This follows the company's launch of Terminus CDP through its acquisition of Zylotech, the leading B2B customer data platform. The free data audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and ...