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EVENTS

B2B Open Exchange
B2B OPEN EXCHANGE
August 18-18, 2018
B2B Open Exchange one with no pressure and plenty of opportunities. At an "open exchange,” you’re free to share ideas, contacts, information, and resources with tons of interesting people. The prospects that inspire are boundless, and it doesn’t cost much more than a conversat...

Business to Business (B2B) Roundtable
BUSINESS TO BUSINESS (B2B) ROUNDTABLE
August 21-21, 2018
Come to join other area business leaders to network and discuss the particular challenges of businesses that work directly with other businesses. This structured networking program is designed to provide a forum for professionals to share ideas, contacts, and referrals with the purpose of increasing...

Working Not Working


Working Not Working is a curated community of the best talent in the creative industry. Our mission is to eliminate the obstacles between creative people and opportunity.

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The HQ trivia obsession spread quickly last fall, with agency employees praying conference calls would get canceled so they could tune in at 3 p.m. each weekday. The free mobile app not only provided a workday distraction, but it also offered a chance to win real money. Now, about eight months into HQ’s fame with millions still playing each day, the company is working to prove it’s not just a viral hit but a real business a media empire, in fact. While popular mobile games like Kim K...
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I remember the very first time I met with a director of a marketing operations (MO) group. It was in 2009 and I was blown away that there was an entire department dedicated to running and optimizing technology for the purposes of marketing. In this case, the MO group was in a B2C environment. I certainly had never seen anything like this in the B2B world. Fast forward to 2018 when a dedicated MO team is fundamental to the transformation of B2B marketing from a cost center to a profit center. Tec...
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If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data that can make a difference in driving your marketing strategy. It’s not exactly a secret that marketing is expensive — especially digital marketing. It’s important not only to get as high an ROI on your marketing investment as possible, but to also ensure that marketing is both efficient and effective. We know t...
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Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing (ABM). Whether you’re pivoting to an entirely account-based approach or you’re layering ABM on top of your current inbound strategy, chances are you’ll find that your budget actually goes further when you hone in on a list of target accounts.
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Marketers have a powerful ally in marketing automation platforms that enable behavioral marketing campaigns – letting them track subscribers’ actions while they visit customers’ business websites “Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” – Annuitas Group....
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