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EVENTS

B2B Open Exchange
B2B OPEN EXCHANGE
August 18-18, 2018
B2B Open Exchange one with no pressure and plenty of opportunities. At an "open exchange,” you’re free to share ideas, contacts, information, and resources with tons of interesting people. The prospects that inspire are boundless, and it doesn’t cost much more than a conversat...

Business to Business (B2B) Roundtable
BUSINESS TO BUSINESS (B2B) ROUNDTABLE
August 21-21, 2018
Come to join other area business leaders to network and discuss the particular challenges of businesses that work directly with other businesses. This structured networking program is designed to provide a forum for professionals to share ideas, contacts, and referrals with the purpose of increasing...

DiMassimo Goldstein


The leading independent behavior change marketing agency. DiMassimo Goldstein is an Inspiring Action agency. We help people make more inspiring decisions and form more empowering habits. Life-changing marketers hire us to discover the idea that will organize and change everything for their brand and business and to mine that idea to speed growth by up to 10 times.

RELATED NEWS


Marketo, the leading provider of marketing software and solutions, today announced several major changes to its education program, most notably the addition of new courses, the launch of a new certification exam, and the opportunity to extend certification through specializations. The redesigned Marketo University curriculum is part of the company's continued investment in customer success and commitment to meet the growing demand for Marketo-certified marketers....
PRNEWSWIRE
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After all, not only does content marketing generate three-times as many leads as traditional outbound techniques, but it also costs more than 60% less on average. This makes a compelling proposition for B2B firms, who are becoming increasingly reliant on the quality and insightfulness of their content to effectively engage clients.



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BUSINESS 2 COMMUNITY
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Previous research has shown that account-based marketing (ABM) can be directly linked to overall marketing success, and a new survey found that it’s also helping shorten the length of B2B marketing and sales cycles. Early results from Bizible’s “2016 ABM Metrics Survey” have discovered that the majority of organizations that do not conduct ABM have sales and marketing cycles of 120 days or longer. However, the majority of those that do use ABM have sales and marketing cyc...
KOMARKETING B2B ONLINE MARKETING
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A survey of over 100 companies by Avention, the maker of OneSource® Solutions, has shown that account-based marketing (ABM) techniques are the preferred approach for corporates focused on B2B sales and marketing. 86% of the organisations polled are confident that employing account based marketing techniques will positively impact their growth in 2016 and 2017. 90% of respondents said that ABM, which uses data and analytics to focus marketing efforts on a specified group of target accounts, is re...
BOBSGUIDE
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Modular UPS system comprises of different small modules to create a big UPS systems. Each of the modules has all the hardware and software needed for an autonomous operation, with component distributed between different units, potential for single point failure is eliminated....
EIN NEWS
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Yahoo research from February on attitudes toward targeted advertising found millennials (expanding from the Fluent research age range to 18-34-year-olds) reported having a more positive attitude than Gen X or Baby Boomers. Younger audiences said the reason for their rosier attitude stemmed from ads being aimed specifically at their generation, and advertisers finally recognizing that their generation shops too. They said they were generally more likely also to make a purchase from a particular b...
MARKETINGDIVE
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