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EVENTS

EMAIL MARKETING CONFERENCE
EMAIL MARKETING CONFERENCE
January 05-05, 2019
We’ve created four tracks so that every role on the marketing team can benefit from Mailcon, from your marketing email content manager to your data scientist. Each person can choose which track to attend based on the speaker and the topic that most interests them.

Leading the Marketing Planning Initiative
LEADING THE MARKETING PLANNING INITIATIVE
January 31-01, 2019
A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan it’s a very powerful tool but all too often, it is a tool that is either underutiliz...

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RELATED NEWS


PBP Media, a premier provider of B2B demand generation services, announced today that it is now Catalyst Media. This new name and identity better embodies the company’s focus on helping clients and agency partners ignite demand and accelerate profits. “This new brand reflects our passion for B2B demand generation and the unwavering commitment we have to our clients, helping them maximize their marketing investments to drive revenue and profits in a measurable way,” said Dannie Evans, Division D...
TALKING NEW MEDIA
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It seems as if you can’t walking into a marketing meeting these days without someone talking about predictive analytics and account-based marketing (ABM). But understanding how these two methodologies should work together is still somewhat vague to most B2B marketers....
FOLLOWNEWS
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A group of a sales and marketing professionals breakdown the concept of account-based marketing and provide real-world insight and examples of why your organization needs to pay attention to ABM....
CIO.COM
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The advanced and predictive analytics (APA) software market stood at US$2,422.9 mn in 2014 and will register an 8.6% CAGR between 2015 and 2020, thanks chiefly to the utilization of big data repositories. This is the key finding of a report published by Persistence Market Research....
NEWSMAKER
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Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.The report was based on data from a survey of 500 marketing executives (29% work for B2B firms, 14% work for B2C firms, and 26% work for hybrid B2B-B2C firms).Some 34% of respondents say artificial intelligence is the 2018 trend they feel most unprepared for.Another 29% cite augmented/virtual reality, 23% cite...
MARKETINGPROFS
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A detailed, side-by-side comparison of the different types of search engine marketing is shown below. Pay particular attention to the rows labeled “Triggers”, “Timing”, and “Major Influencing Factors”. Pros and Cons are shared with the intent of helping those with limited budgets and resources narrow down and prioritize their options....

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EVENTS

EMAIL MARKETING CONFERENCE
EMAIL MARKETING CONFERENCE
January 05-05, 2019
We’ve created four tracks so that every role on the marketing team can benefit from Mailcon, from your marketing email content manager to your data scientist. Each person can choose which track to attend based on the speaker and the topic that most interests them.

Leading the Marketing Planning Initiative
LEADING THE MARKETING PLANNING INITIATIVE
January 31-01, 2019
A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan it’s a very powerful tool but all too often, it is a tool that is either underutiliz...