Hearst Digital Marketing Services

Account Based Data

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Core ABM

Demandbase | November 06, 2023

Demandbase, an AI-driven account-based go-to-market (GTM) leader, has been named a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms. The recognition is based on Demandbase's completeness of vision and ability to execute and follows being named a Gartner Peer Insights Customers' Choice for ABM earlier this year. Demandbase...

Microsoft | March 06, 2020

Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales. The integration positions users to leverage Outreach while syncing data with Microsoft Dynamics 365 Sales, allowing them to automate administrative tasks and maintain up-to-date and accurate data across both systems. "We are excited to get this integration into the market,” said Manny Medina, Outreach Co-Founder and CEO, in a statement. “Microsoft software and...

Folloze | July 16, 2020

Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing Dynamics 365 business application platform, designed for collaborative marketing and sales go-...