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CBS Interactive


We are the premier online content network for information and entertainment. Our brands dive deep into the things people care about across entertainment, tech, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and the largest premium content network online.

RELATED NEWS


Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around the globe. The poster child for this movement is GDPR, the European Union’s General Data Protection Regulation. As a marketing leader, you’ll be spending hundreds of hours with the legal eagles and the data teams on what many analysts are calling the biggest thing to hit B2B marketing in a generation....
MARTECH
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Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure....
ACUTE MARKET REPORTS
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There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different.B2B audiences are less varied – in terms of preferences, demographics, desires, and pain points. B2C audiences can come from anywhere, but B2B ones are usually purchasing decision-makers in an organization.‘Fun’ isn’t as important in B2B – B2C audiences respond to humor, fun and creativity. With B2B, the message is more important ...
BUSINESS 2 COMMUNITY
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Millions of followers disappeared from Twitter accounts last week. While the drops were a minor blip for the majority of Twitter users, some brands and celebrities faced percentage drops in the double-digits. Twitter’s most-followed account, Katy Perry, lost 2 million, for example. Twitter CEO Jack Dorsey lost 200,000. Wheat Thins lost 12,003. But that’s not a bad thing, marketers said. “We lost approximately 30,000 of our 1.6 million followers. We tout an engaged social audien...
DIGIDAY
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As marketers, we spend a lot of our time and resources on lead generation. But unfortunately, the leads we generate don’t always translate into revenue. In fact, 50% of marketing generated leads are never followed up on by Sales (Miller Pierce). In the last decade, Sales and Marketing have taken great strides to integrate their processes, but there’s still a disconnect between the two teams. Traditionally, Sales has been measured by revenue and Marketing on lead volume. But what if Sales and Mar...
BUSINESS 2 COMMUNITY
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According to researcher, the Global Industrial Rubber Market is expected to reach $168.3 billion by 2022....
NEWSMAKER
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