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EVENTS

Psst, it’s all about the data—how to implement your ABM strategy
PSST, IT’S ALL ABOUT THE DATA—HOW TO IMPLEMENT YOUR ABM STRATEGY
December 07-07, 2017
ABM is proving to be a key component of growth but it’s effectiveness relies on good data.  Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays the critical role in an ABM initiative.Key takeaways include:The fiv...

Tech-Talk: Tap into the Power of Automated A/B Testing and Personalization
TECH-TALK: TAP INTO THE POWER OF AUTOMATED A/B TESTING AND PERSONALIZATION
January 30-30, 2018
Are there enough potential buyers to impact your bottom line? Are you properly targeting them with the most relevant content and recommendations? In this interview-style webinar we’ll share:
- Current and future state of real-time, automated decisioning
- How to automate A/B for ...

Merkle


Merkle is a global data-driven, technology-enabled performance marketing agency. For nearly 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

RELATED NEWS


Advertisers are continuing to shift ad dollars from Facebook to Instagram resulting in an astounding amount of growth for the Facebook-owned app compared to its parent company. Facebook ad spend (excluding Instagram revenue) grew 40 percent year over year in Q2 2018, while ad spends on Instagram jumped a whopping 177 percent during the same time period, according to Merkle’s recent digital marketing report analyzing year-over-year social ad and search trends across the agency’s clien...
MARKETING LAND
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Merkle, a marketing agency owned by global agency network Dentsu Aegis Network, announced that it has reached an agreement to acquire David Wood Associates Inc. (DWA), a global B2B digital marketing agency. The deal is the latest addition to Dentsu Aegis Network, following the acquisition of gyro and addition of Merkle last year.Following the acquisition, DWA will be rebranded as "DWA, a Merkle Company," with all 150+ DWA employees joining Merkle’s B2B practice. Going forward, th...
DEMAND GEN REPORT
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Dentsu Aegis Network has acquired San Francisco-based B2B digital media and marketing agency DWA. Terms weren’t disclosed. The newly acquired agency will be aligned with DAN’s data-driven marketing shop Merkle to help boost its B2B capabilities. It will be branded “DWA, a Merkle company.” The deal is the latest addition to DAN’s growing corral of B2B shops, following the acquisition of gyro last year and BAND in 2015. DWA capabilities include programmatic, search, s...
MEDIAPOST
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Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has become an agency partner to Demandbase, the leader in Account-Based Marketing (ABM) that offers the only end-to-end ABM platform....
BUSINESS WIRE
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