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EVENTS

B2B Open Exchange
B2B OPEN EXCHANGE
August 18-18, 2018
B2B Open Exchange one with no pressure and plenty of opportunities. At an "open exchange,” you’re free to share ideas, contacts, information, and resources with tons of interesting people. The prospects that inspire are boundless, and it doesn’t cost much more than a conversat...

Search Engine Marketing 108
SEARCH ENGINE MARKETING 108
August 21-21, 2018
A small business blog is a marketing tool that allows you to connect with your preferred audience on a deeper level. A good blog will not only position you as a leader in your industry but also will positively impact your SEO. Join us to learn blogging best practices and answer common questions like...

dunnhumby


A world-leader in customer data science, dunnhumby has pioneered the use of big data to drive growth for retailers and brands since 1989. With 46 offices in 27 countries, dunnhumby’s strategic process, proprietary insights and multi-channel media capabilities deliver competitive advantage for clients including Coca-Cola, Homeplus, L’Oreal, Monoprix, Procter & Gamble, Raia Drogasil, Raley’s, Shoprite and Tesco.

RELATED NEWS


Out of all the marketing buzz-words out there today, not many have garnered the level of excitement as Account Based Marketing (ABM)....
OCEANOS
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Beaverton, Ore.-based Act-On is the latest marketing technology vendor to jump into account-based marketing (ABM). Its new solution is designed to give B2B marketers the ability to orchestrate an automated, multichannel ABM strategy that the company said will help build brand awareness, drive demand and retain customers. It will also help marketers on the Act-On platform control the messages seen throughout the buying journey across channels, including email, social, display and direct mail,...
CMSWIRE
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As account-based marketing (ABM) continues its rise in B2B marketing prominence, marketers who hope to find success must learn how to adapt to the nuances of an account-based system......
BUSINESS2COMMUNITY
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Have you been hearing the words “agile marketing” in your professional circles yet? If not, you can bet you soon will be  it’s the latest marketing organization trend to hit forward-thinking B2B companies .Agile marketing gets its inspiration from agile software development. And although the activities within marketing and software development are obviously different, the principles of “agile” are the same: iterate quickly on new ideas, test and use data, focus...

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In my first two blog posts on Building an ABM Framework, I shared how we organized and executed on our plan for the account-based marketing program at Evergage. In this post, I want to home in on how we outlined exactly what the sales team is getting when they select an account for the ABM program and how we solidified our list of target accounts together. I want to help answer the questions: “how do you get sales and marketing on the same page regarding the target account list?” and...
BUSINESS 2 COMMUNITY
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The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content. Therefore, progressive B2B companies are streamlining their localization strategies to maximize engagement with a global audience.In 2017, a small U.S.-based company can reach a global audience and scale up very quickly. For instance,...
DEMAND GEN REPORT
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