Avenue Marketing Strategy and Activation

ABM Accounts

ZoomInfo | February 09, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple ch...

Account Based Data

NetLine Corporation, G2 | November 18, 2022

NetLine, an Informa Tech company, has reached a remarkable milestone, once again being names as a B2B leader by G2, the #1 business solutions review site. In its Fall 2022 Report, G2 shares that NetLine finished the Fall 2022 review period with a 98% rating in the Quality of Support category, outperforming the average score by 6%—and 11% higher than ZoomInfo. For the 20th quarter in a row, the company earned high marks within G2's Lead Capture class, a cohort of 35 deman...

Account Based Data

Merkle | July 07, 2022

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology. The Forrester Wave™: Customer Data Strategy and Activation Servic...

Buyer Intent Data

PR Newswire | October 18, 2023

Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announces Q3 customer wins including important renewals and upsells, new relationships, and customer achievements. This quarter, Demandbase earned contract renewals and/or expansions with numerous high-profile customers including ADP and welcomed new clients such as Aptitude, Computer Generated Solutions, and Securian Financial.<...