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Account Management
Transmission | September 02, 2021
Very recently I wrote a piece that talked about embracing growth and change (whilst ripping off the late great David Bowie). In it, I talked about how much has changed since opening our first US office two and a half years ago, not to mention since I was employee no.4 at Transmission (then Pulse) back in London. Now, just a few months later, Transmission has won a B2 ANA Awards for Large Agency of the Year. For those of you who read my last piece, I a...
Anteriad | April 04, 2022
MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a compa...
Core ABM
PR Newswire | June 07, 2023
Intellimize, the leading experience optimization platform, has released a turnkey Salesforce integration that makes it easy for B2B marketers to target website visitors from any account and deliver personalized experiences on every page. The release also includes the ability to deanonymize visitors from key accounts and arm sales teams with personalized outbound experiences for target prospects. ABM success requires a deep understanding of each target persona to deliver the righ...
Account Based Data
Demandbase | December 16, 2021
Demandbase, the B2B go-to-market leader, today announced it has welcomed Brewster Stanislaw on board as chief product officer. The seasoned operator and entrepreneur has made an impressive name for himself over the past decade in the MarTech world, serving most recently as director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and in...
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