May 30-31, 2018
Austin, USA (United States of America)
Good marketing aligns with the business. Great marketing aligns with the customer. B2B marketing leaders have myriad choices as they reach for the golden ring that customer obsession offers. Customer expectations for personalized experiences without human intervention and business expectations for ROI from marketing are on the rise. B2B marketing and sales leaders are under intense pressure to adopt new tactics and develop innovative approaches that align marketing and sales to grow long-term, profitable client relationships.