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JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION

Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytics, it’s incredibly difficult to properly identify your target accounts. And without an efficient demand gen operation, it’s nearly impossible to engage the decision-makers at those accounts. So how do you connect and operationalize these initiatives to ensure ABM success?