home.aspx

 
.

5 WAYS MARKETERS WILL ADAPT TO CONSUMER POWER IN 2019

January 16, 2019 | (1:00 PM)
USA (United States of America)
Marketers have had to adapt to increasingly demanding and powerful consumers for most of the last decade. But this trend is only accelerating. To respond to rising consumer expectations, Forrester predicts that 2019 will be the year that marketers: Develop a stronger value proposition for consumer data. We'll describe new approaches and new tools marketers will need as consumer-controlled "zero party data" becomes the norm. Adopt more rigor in measuring emotion. New research approaches are coming to market that marketers should begin to use to bring precision to the critical emotional dimension of messages and experiences. Take a stand. Consumers align themselves with brands that share their social, environmental and political values. We'll discuss how to be authentic while growing your brand.