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HOW TO CREATE AND MEASURE AN ACCOUNT-BASED MARKETING STRATEGY

January 16, 2019 | (10:00 AM)
USA (United States of America)
Whether your company is already up and running with an Account-Based Marketing strategy or just beginning to dabble in it, you’ll find that tracking the right metrics is key to ensuring ROI. It’s critical to find out what’s working and change what’s not, so you can focus your efforts as you plan for the year ahead. During this webinar, Nani Jansen, a Demandbase Account-Based Marketing practitioner, will provide key insights into refining your ABM efforts, including how to.