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HOW TO NAIL VALUE PROPOSITIONS IN AN ABM PROGRAMME

May 22, 2019 | (03:00 PM)
USA (United States of America)
One of the toughest, but most important, differences between tradition campaign marketing and account based marketing lies within the value proposition. ABM allows you to carve out a number of different propositions and put the right one to market in the right place. This may be done programmatically through behaviour, by cluster or even by creating bespoke value propositions for each account.