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LEVERAGING DATA ENRICHMENT TO ACCELERATE YOUR ABM PROGRAMS

May 16, 2019 | (2 PM)
USA (United States of America)
Just as a chain is only as strong as its weakest link, your ABM programs are only as strong as the data you use to fuel them. This data determines how specific you can get with outbound outreach, the types of content you should produce, and can be a leading indicator of overall program success. To select the best-fit accounts for your ABM programs, we recommend implementing a data enrichment strategy in your list-building efforts.